Rogers Competitive Intelligence & Landscape

Rogers (rogers.com) is a prominent Canadian communications and entertainment company, driven by a mission to connect and entertain Canadians [https://about.rogers.com/]. Founded by Ted Rogers 65 years ago with a vision to honor his father's legacy and a belief in the power of communication, the company has evolved significantly since its beginnings in 1960 with the purchase of radio station CHFI [https://about.rogers.com/our-story/]. Its shares are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) [https://about.rogers.com/investor-relations/].

Rogers offers a comprehensive suite of core products and services including wireless voice and data communication services, mobile, internet, TV, home monitoring, and home phone services [https://about.rogers.com/investor-relations/company-information/][https://www.rogers.com/]. The company prides itself on delivering "Canada's best 5G+ network," boasting reliability, fast speeds, and extensive coverage, including with Rogers Satellite [https://www.rogers.com/]. Their offerings also include value-packed 5G+ plans that provide unlimited high-speed data and priority network access [https://www.rogers.com/].

The target market for Rogers is primarily Canadians and Canadian businesses, as the company is committed to providing wireless, residential, sports, and media services across the country [https://about.rogers.com/our-story/leadership-team/]. With its headquarters in Canada, Rogers has grown from humble beginnings into a leading technology and media company, demonstrating sustained results and industry growth through strategic investments [https://about.rogers.com/wp-content/uploads/Rogers-2024-Annual-Report-1.pdf]. The leadership team, currently headed by President and CEO Tony Staffieri, drives the company's commitment to its Canadian customers [https://about.rogers.com/our-story/leadership-team/].

Rogers (rogers.com) offers a diverse range of product and pricing intelligence across its mobile, internet, and TV services. For mobile customers, Rogers provides 5G+ mobile plans with features like 5G+ network access, unlimited Canada-wide talk and text, unlimited international texts, HD video streaming, and Spam Call Detect [https://www.rogers.com/plans?icid=R_WIR_5AO_QKHOND]. Customers can save up to $10/month when bundling mobile with internet or TV services [https://www.rogers.com/plans?icid=R_WIR_5AO_QKHOND].

Rogers also has specialized plans for various demographics, including parents of kids and teens, adults 65+, newcomers, students, first responders, and corporate employees, with exclusive discounts like the Essentials 65+ plan for those bringing their own phone [https://www.rogers.com/mobility/specialized-plans-and-offers?icid=R_WIR_PRL_SPL1O2]. Recent promotions include US & Mexico roaming for 12 months with new 5G+ plans and an online-only offer of $105 in savings, covering shipping and waiving the $80 Setup Service fee, plus a bill credit of up to $600 with an eligible trade-in [https://www.rogers.com/?icid=R_WIR_AO4_8Y0QO1].

For home internet, Rogers offers Ignite Internet plans and 5G Home Internet options [https://www.rogers.com/internet/packages?icid=R_COR_JOR_179HYJ]. Ignite Internet provides an ultimate WiFi experience with advanced WiFi security and management through one app [https://www.rogers.com/internet/plans]. The 5G Home Internet offers a fast and reliable connection, with spots potentially limited to ensure optimal network performance [https://www.rogers.com/internet/5g-home-internet?icid=R_WIR_CON_BNOZQ0]. An exclusive offer for mobile customers allows them to save $10/month when pairing an internet plan with a mobile plan [https://www.rogers.com/internet/plans]. Online-only internet plan benefits include no $39 setup fee and a $50 one-time bill credit [https://www.rogers.com/internet/plans].

Rogers also provides Rogers Xfinity Internet plans, such as the Rogers Xfinity Internet 25 at $9.99 per month for up to 25 Mbps download speeds [https://www.rogers.com/connected-for-success].

Regarding television services, Rogers offers Rogers Xfinity TV Bundles with options like the Essentials bundle, providing up to 35 channels, an Entertainment Box and Voice Remote, and the Rogers Xfinity Stream app [https://www.rogers.com/tv/plans]. Bundles start from $100/month with Auto-Pay for 24 months when paired with internet, with other bundles including live sports and entertainment starting from $130/month [https://www.rogers.com/tv/plans]. Customers can also add Popular TV for $55/month [https://www.rogers.com/?icid=R_WIR_AO4_8Y0QO1].

Rogers (rogers.com) actively seeks to expand its workforce across various key sectors, reflecting a strategy focused on technological advancement and customer engagement. The company's career portal highlights opportunities in Retail, Customer Experience, Rogers Business, Corporate, Technology, Rogers Bank, Rogers Sports & Media, and the Toronto Blue Jays [jobs.rogers.com]. This diverse range of openings indicates a commitment to strengthening its core services and diversified ventures.

A significant area of focus for Rogers is its Technology team, which aims to connect 30 million Canadians monthly through managing a robust portfolio of leading-edge technology. They drive "large-scale, complex, and high-visibility technology projects and programs" to shape the future of technology in Canada and expand connectivity nationwide [jobs.rogers.com/go/Digital-&-Technology/9547900/?q=&sortColumn=sort_title&sortDirection=asc]. Notable job openings within this sector include positions like Senior Technical Delivery Manager - Mobile Apps, signaling an emphasis on digital and mobile platform development [jobs.rogers.com/job/Toronto-Sr_-Technical-Delivery-Manager-Mobile-Apps-ON/1370301800/].

Beyond technology, Rogers is also consistently hiring for Retail and Customer Experience roles, with positions such as Sales Associate being regularly posted [jobs.rogers.com/job/Etobicoke-Sales-Associate-ON/1372699300/]. These roles are crucial for representing the company and delivering seamless experiences to customers, underscoring the importance of direct customer interaction in their business model [jobs.rogers.com/job/Etobicoke-Sales-Associate-ON/1372699300/]. The company emphasizes fostering a culture of continuous learning and growth, aiming to develop talent for long-term careers within Rogers [jobs.rogers.com/?icid=F_WIR_CNV_UEBXUF&locale=en_US].

While specific details on recent layoffs are not provided in the given sources, the robust and varied hiring activity across multiple departments and business units, including future opportunities in retail [jobs.rogers.com/go/Retail/386640/], suggests a company in a growth or stable expansion phase. This pattern signals a strategic investment in both its technological infrastructure and its customer-facing operations, aiming to enhance connectivity and service delivery across Canada.

Canada's communications and entertainment company, Rogers (rogers.com), is a publicly traded entity with shares listed on both the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and the New York Stock Exchange (NYSE: RCI) [about.rogers.com/investor-relations/]. The company demonstrates robust financial performance, as evidenced by its annual reports and quarterly earnings statements available through its investor relations portal [about.rogers.com/investor-relations/financial-information/].

For the year ended December 31, 2025, Rogers reported a total revenue of $21,712 million, marking a 5% increase from $20,604 million in 2024. Total service revenue also saw a 6% increase, reaching $19,104 million in 2025 from $18,066 million in the prior year. The company's Adjusted EBITDA for 2025 was $9,820 million, up 2% from $9,617 million in 2024. Despite this, the Adjusted EBITDA margin slightly decreased by 1.5 percentage points to 45.2% [about.rogers.com/wp-content/uploads/Rogers-2025-Annual-Report.pdf].

Rogers also showed strong cash flow generation, with cash provided by operating activities increasing by 7% to $6,059 million in 2025 from $5,680 million in 2024. Free cash flow saw a 10% increase, reaching $3,356 million in 2025 compared to $3,045 million in 2024 [about.rogers.com/wp-content/uploads/Rogers-2025-Annual-Report.pdf]. Quarterly results further highlight this financial strength, with Q4 2025 total service revenue up 16% to $5.3 billion and adjusted EBITDA up 6% to $2.7 billion [about.rogers.com/wp-content/uploads/Rogers-Q4-2025-Press-Release.pdf]. Wireless revenue for 2025 was $10,715 million, cable revenue was $7,868 million, and media revenue was $3,280 million [about.rogers.com/wp-content/uploads/Rogers_Supplemental_Financial_Information_Q4_2025-1.pdf].

Looking into early 2026, Rogers continued its growth trajectory, with total revenue and total service revenue increasing by 10% in Q1 2026, primarily driven by growth in Media. The company also generated strong free cash flow and cash flow from operating activities, leading to an improved debt leverage ratio [about.rogers.com/wp-content/uploads/Rogers-Q1-2026-MDA.pdf]. Net income for Q1 2026 was $482 million, a significant increase from $280 million in Q1 2025 [about.rogers.com/wp-content/uploads/Rogers-Q1-2026-Financial-Statements.pdf].

Rogers (rogers.com) actively participates in and hosts a variety of events, including investor relations calls, business-focused webinars, and community engagement initiatives. The company holds regular investor events such as Quarterly Results Conference Calls to discuss financial performance, with past examples including the Q2 2026 Results Conference Call and the Q1 2026 Results Conference Call [https://about.rogers.com/investor-relations/events/]. Additionally, Rogers attends significant industry symposia like the RBC Capital Markets Canadian TIMT Symposium, Gabelli Funds 12th Annual Sports & Media, and TD Cowen’s 28th Annual Telecom & Media events [https://about.rogers.com/investor-relations/events/]. The company also conducts Annual General Meetings of Shareholders to address corporate governance and provide updates to investors, with the 2026 meeting held on April 22 [https://about.rogers.com/investor-relations/annual-meetings/].

For businesses, Rogers offers various educational opportunities through webinars and live events. They have hosted interactive webinars on topics such as 5G technology to help businesses stay competitive [https://www.rogers.com/r4b/business/5g-webinar3] and IoT (Internet of Things) to explore business possibilities [https://www.rogers.com/r4b/business/iot-webinar].

Rogers also organized a Data Protection Event in September 2020, which was a LinkedIn live event, to guide businesses on managing and protecting their data and infrastructure from threats like malware and ransomware [https://www.rogers.com/business/dataprotection-event].

Beyond investor and business events, Rogers engages with the community through special initiatives. For instance, the company announced Screen Break Unplug and Play events across Canada during March Break, inviting youth to skate in professional ice rinks [https://about.rogers.com/news-ideas/rogers-announces-screen-break-unplug-and-play-events-across-canada-during-march-break/]. These events aim to encourage youth to disconnect from screens and engage in physical activities. Furthermore, Rogers Small Business Centres regularly host events that offer entrepreneurs and small business owners the chance to learn from industry experts, partners, and peers [https://www.rogers.com/business/help-and-resources/events].