SmartSurvey Competitive Intelligence & Landscape

SmartSurvey (smartsurvey.co.uk) is a UK-based provider of advanced online survey software and a questionnaire tool, recognized as the UK's #1 feedback platform [smartsurvey.co.uk]. The company offers a user-friendly yet sophisticated platform for gathering information and insights to facilitate informed decision-making for a diverse range of clients, from self-employed individuals to multinational corporations and public sector organizations [smartsurvey.co.uk/company/about-us]. They serve over 600,000 users, offering solutions for ad-hoc surveys, ongoing feedback programs, and public consultations [smartsurvey.co.uk/survey-software].

SmartSurvey provides a comprehensive suite of features, including a theme editor for on-brand surveys, logic and personalization for better data, and AI-powered translations for multilingual surveys. Their platform supports various collection methods like email, SMS, popups, web embeds, offline and kiosk modes, and QR codes. For analysis, they offer dashboards, sentiment analysis, text and thematic analysis, and robust reporting and export functionalities. The company also emphasizes integrations with popular business tools such as Salesforce and Power BI [smartsurvey.co.uk].

The company's core services revolve around facilitating feedback programs for customer, employee, patient, and citizen engagement, as well as market research and organization-wide insights. They cater to numerous industries including retail & ecommerce, finance, travel & hospitality, government, healthcare, education, and regulatory bodies [smartsurvey.co.uk].

SmartSurvey is committed to data security and compliance, being certified with ISO27001 and registered with the ICO (registration number: Z1155070), as well as being GDPR, CCPA, and HIPAA compliant with secure UK data storage [smartsurvey.co.uk, smartsurvey.co.uk/security, smartsurvey.co.uk/company/privacy-policy].

SmartSurvey Ltd (Company number 04885155) has its registered office address at Basepoint Business Centre Oakfield Close, Tewkesbury Business Park, Tewkesbury, Gloucestershire, GL20 8SD [smartsurvey.co.uk/company/terms-of-use]. While the founding year is not explicitly stated in the provided text, the company operates with a

SmartSurvey (smartsurvey.co.uk) offers a range of survey software solutions, from a free-forever plan to advanced paid tiers, designed to cater to individuals and large organizations. The platform is described as the UK's #1 feedback platform, emphasizing ease of use, security, and affordability [smartsurvey.co.uk].

The free plan includes core question types, AI-assisted survey building, accessible and mobile-friendly surveys, over 130 survey templates, and GDPR compliance [smartsurvey.co.uk/pricing]. Users on the free Basic plan are limited to 100 responses per month [help.smartsurvey.co.uk/article/monthly-responses-allowance]. Paid plans, such as the Pro and Business tiers, significantly expand capabilities. For instance, the Pro plan offers 1000 responses per month when billed monthly, and unlimited responses with an annual plan. Business and Enterprise plans provide unlimited responses [help.smartsurvey.co.uk/article/monthly-responses-allowance].

SmartSurvey offers various paid subscription options with clear pricing structures. The Pro plan is listed at £70 per month when billed annually, totaling £840 annually, while another option is £90 per month, with a potential saving of 22% with annual billing [smartsurvey.co.uk/pricing]. These paid plans unlock advanced features such as extensive question types, smart logic, multiple distribution options, advanced data analysis, and reporting tools [smartsurvey.co.uk/comparison]. Additionally, SmartSurvey provides a specialized Student Plan at an equivalent of £7.50 per month when billed annually, offering advanced features to students [smartsurvey.co.uk/survey-software/student-plan].

Users can upgrade or cancel their subscriptions at any time, retaining paid features for the period that has been paid for [help.smartsurvey.co.uk/article/subscription-options]. The platform integrates with various systems like Salesforce and Power BI, offers AI translations, and provides features like custom branding, sentiment analysis, and thematic analysis [smartsurvey.co.uk]. This comprehensive approach ensures that SmartSurvey can serve diverse needs, from simple questionnaires to complex feedback programs [smartsurvey.co.uk].

SmartSurvey demonstrates a consistent pattern of seeking new talent across its various departments, indicating a growth-oriented company strategy. While no layoffs are explicitly mentioned, the company actively recruits and even encourages prospective employees to submit their details if a suitable role isn't listed, suggesting a proactive approach to hiring and a readiness to expand its workforce as opportunities arise smartsurvey.co.uk/company/careers. This continuous recruitment drive implies a strategic focus on scaling operations and enhancing its service offerings.

Key to SmartSurvey's hiring trends is its dedicated careers website, which serves as the primary portal for job seekers careers.smartsurvey.co.uk. The company emphasizes that "People are the driving force behind SmartSurvey," highlighting a company culture that values its employees. This commitment to its team is further evidenced by a page dedicated to "Benefits and Perks" on its careers site, although the specific details of these benefits are not provided in the given sources careers.smartsurvey.co.uk/posts/benefits-and-perks.

A notable open position, the People Success Manager, provides insight into the company's internal focus on employee well-being and development. This role suggests an investment in human resources and a commitment to fostering a positive and productive work environment within SmartSurvey smartsurvey.co.uk/s/peoplesuccessmanager. The application process for this role, as seen in the source, requires candidates to express their motivation for joining SmartSurvey and provide examples of past projects, indicating a selective and thoughtful hiring process.

Furthermore, SmartSurvey itself offers survey solutions for HR teams and recruitment agencies, including recruitment and selection surveys, underscoring their expertise in understanding and optimizing the hiring process smartsurvey.co.uk/employee-surveys/recruitment. This internal knowledge likely informs their own recruitment strategies, aiming to attract and retain high-quality candidates to support their growth as a "UK's #1 feedback platform".

SmartSurvey (smartsurvey.co.uk) operates as a UK-based provider of digital survey solutions, offering various subscription options for its online survey software. The company offers plans such as Advanced, Growth, Scale, and Full Access, with prices displayed exclusive of VAT. For instance, the Advanced plan is available at £90 per month, and the Growth plan at £125 per month, with an annual billing option for the Advanced plan at £840. The company accepts most major credit and debit cards for its Advanced and Growth plans, which are billed on a subscription basis, while Scale and Full Access plans are invoiced [https://www.smartsurvey.co.uk/pricing].

Subscriptions automatically renew, though users can cancel at any time by downgrading their account [https://help.smartsurvey.co.uk/article/auto-renew]. Manual invoicing is available only for Business & Enterprise annual plans [https://help.smartsurvey.co.uk/article/automatic-payments-and-manual-invoicing].

SmartSurvey positions itself as the UK's number one feedback platform and emphasizes its reliability and scalability, with a focus on growing revenue through its partner program [https://www.smartsurvey.co.uk/partner-programme].

While specific revenue figures, funding rounds, valuations, or M&A activities are not explicitly detailed in the provided sources, SmartSurvey highlights its robust customer base, being trusted by over 600,000 customers. The company also emphasizes its compliance with GDPR, CCPA, and HIPAA regulations, its ISO27001 certification, and secure UK data storage, catering to a wide range of clients from self-employed individuals to multinational corporations and the public sector [https://smartsurvey.co.uk/], [https://www.smartsurvey.co.uk/company/about-us].

SmartSurvey actively engages with its audience through a variety of event formats, primarily focusing on educational webinars and masterclasses to help users maximize their platform. These include webinars on topics like "SmartSurvey SmartConnect WS25," which explores text analysis and reputation management, and "How great companies get CX right," focusing on building effective customer experience programs [https://www.smartsurvey.co.uk/resources/webinars]. They also host webinars on "Scaling feedback collection: How to capture feedback at every touchpoint" to address common challenges in feedback programs [https://info.smartsurvey.co.uk/webinar-scaling-feedback].

Beyond live online events, SmartSurvey offers comprehensive masterclasses such as the "Survey Design Masterclass," which covers writing, designing, and distributing online surveys effectively [https://www.smartsurvey.co.uk/masterclass]. Another specialized masterclass focuses on "Integration and Automation," detailing how to leverage these features within the platform [https://www.smartsurvey.co.uk/masterclass/integration-and-automation].

SmartSurvey also provides personalized demos for prospective clients, allowing them to see the platform in action, understand key features tailored to their specific use cases, and have their questions answered by experts [https://info.smartsurvey.co.uk/best-business-survey-software]. These demos are designed to help businesses elevate their insights by showcasing how feedback translates into actionable intelligence, from AI-powered text analysis to intuitive dashboards [https://info.smartsurvey.co.uk/book-a-demo].

The company also provides tools and templates for creating event surveys, whether for large trade exhibitions, global conferences, or smaller training courses. They recognize the importance of gathering data from attendees, exhibitors, or staff before, during, or after various corporate events to improve success and refine the attendee experience [https://www.smartsurvey.co.uk/hospitality-surveys/event].

SmartSurvey also discusses the importance of event metrics and how to collect feedback from webinars or live events to follow up with engaged prospects [https://www.smartsurvey.co.uk/blog/event-metrics-what-to-measure-and-when].