Snackpass

Snackpass Competitive Intelligence & Landscape

snackpass.co ·

Overview

Snackpass Overview

Snackpass is a technology company founded in 2017 and headquartered in San Francisco, California. It specializes in developing innovative software solutions for the quick-serve restaurant industry, focusing on social commerce, customer engagement, and order management (research.contrary.com). The company's core product is a social mobile ordering platform that enables users to order food ahead, earn loyalty points, and connect with friends through gifting food and loyalty rewards, making the dining experience more convenient and engaging (snackpass.co).

With a team of around 37 employees, Snackpass has raised over $95 million in funding, including a Series B round in 2021, and has achieved a valuation exceeding $400 million (cbinsights.com). Its target market primarily includes restaurants and food vendors seeking to modernize their ordering processes, enhance customer loyalty, and leverage social media to grow their business (snackpass.co). The company's mission is to help restaurants grow their social media presence and sales through AI-driven technology, offering next-generation customer experiences similar to major brands like Starbucks and McDonald's (exa.com). Overall, Snackpass aims to democratize access to enterprise-grade restaurant technology, enabling local eateries to compete effectively in a digital-first landscape.

Competitors

Snackpass Competitors

Sunday stands out as a top competitor to Snackpass, primarily offering QR code payments, handheld devices for hospitality, and online ordering solutions tailored for the restaurant industry. Its focus on seamless payment experiences and hardware integration positions it well in the hospitality sector, with a strong emphasis on payment solutions rather than solely food ordering (CB Insights). Compared to Snackpass, which combines social features with food ordering, Sunday’s market positioning is more centered on payment technology, giving it an edge in transaction efficiency but less in social engagement features (CB Insights).

Mr Yum is an Australian-based platform that offers menu and ordering solutions with a mobile platform for guests to order and pay, emphasizing a user-friendly experience and integrated POS solutions. Its key differentiator is its focus on hospitality and restaurant-specific features, including digital menus and contactless payments, which make it a strong contender in the foodservice sector. Compared to Snackpass, Mr Yum’s strength lies in its hospitality-centric approach and extensive customization options, though Snackpass’s social and loyalty features provide a broader community engagement (CB Insights).

ChowNow is a well-established online ordering platform that offers branded, commission-free ordering solutions for restaurants, making it highly attractive for small to medium-sized businesses seeking to avoid high commission fees. Its market positioning as a cost-effective, white-label solution contrasts with Snackpass’s social and community-driven features, focusing more on direct restaurant-to-customer ordering and delivery management (GetCraver). Pricing-wise, ChowNow’s subscription model appeals to restaurants prioritizing control over branding and customer data, whereas Snackpass combines ordering with social engagement, which may appeal to a different segment of users (CB Insights).

Deonde is a newer player offering a comprehensive platform with full driver management, white-label branding, and competitive pricing, targeting restaurants looking to avoid commission fees from aggregators. Its emphasis on global reach and full-stack management makes it a direct and indirect competitor to Snackpass, especially for restaurants seeking a customizable, cost-effective online ordering system. Deonde’s competitive edge is its full driver management and zero-commission model, which appeals to restaurants aiming for independence from third-party delivery services (Deonde).

In summary, while Snackpass combines social features, loyalty programs, and food ordering, competitors like Sunday and Mr Yum focus more on payment solutions and hospitality-specific features. ChowNow emphasizes cost-effective, white-label ordering, and Deonde offers a full-stack, customizable platform with a focus on independence and global reach. Each competitor’s strengths cater to different restaurant needs, from social engagement to cost control and technological integration (CB Insights, Deonde).

Alternatives

Snackpass Alternatives

Product & Pricing

Snackpass Product and Pricing Intelligence

As of April 2026, Snackpass offers a flexible, customized pricing model rather than fixed tiers or plans, making it suitable for various restaurant sizes and needs (PulseSignal). The platform provides features such as online food ordering, loyalty programs, real-time order tracking, and social media integration, with pricing tailored through direct contact with the sales team (SaaSCounter).

Recent updates indicate that Snackpass has maintained a consistent pricing structure with no publicly announced changes or tier modifications in 2026. Unlike some competitors, Snackpass does not publish fixed plans or prices online, emphasizing a bespoke approach based on individual restaurant requirements (PulseSignal). The platform's focus on customizable features and flexible pricing options makes it a popular choice for restaurants seeking tailored solutions for online ordering, POS integration, and customer engagement (Snackpass).

Hiring & Layoffs

Snackpass Hiring and Layoffs

As of April 2026, Snackpass continues to demonstrate rapid growth and a strong hiring pattern, reflecting its strategic focus on expanding its social food ordering platform. The company has raised significant funding, including a $90 million investment from prominent investors like Andreessen Horowitz, which underpins its aggressive recruitment efforts (a16z). Snackpass is actively hiring in key hubs such as New York City and San Francisco, with open roles spanning engineering, product management, and marketing (Snackpass Careers).

Recent job openings highlight their emphasis on building a talented and humble team, aligned with their mission to modernize the restaurant experience through innovative technology and social features (Snackpass Careers). The company's hiring pattern signals a focus on scaling operations, product development, and customer engagement, which are vital to maintaining its competitive edge in the fast-growing food tech industry.

While there are no publicly reported layoffs, Snackpass’s ongoing expansion and funding rounds suggest a strategic approach to growth rather than contraction, emphasizing talent acquisition to support its vision of becoming a leading social e-commerce platform for restaurants (Contrary Research). This pattern indicates a company committed to innovation and market expansion, with a focus on attracting top talent to sustain its growth trajectory.

Leadership

Snackpass Management and Leadership Team

Snackpass was founded in 2017 by Jamie Marshall and Kevin Tan, who serves as the CEO of the company (Startup Intros). The company's leadership team includes Kevin Tan as the Founder & CEO, Greg Spaulding as VP of People, and Hyoung-Ung Kim as Chief Financial Officer, with Kim bringing extensive experience from investment banking and finance (The Org). Recent leadership updates highlight Kim's appointment in 2021, emphasizing his strategic financial expertise (The Org). Notable hires at the executive level include Benjamin Rubenstein, who oversees expansion and partnerships, and Millie C., VP of Sales, reflecting the company's focus on growth and market expansion (The Org). As of 2026, Snackpass continues to expand its leadership team, maintaining a strong focus on innovation in mobile ordering and social payments, supported by a total funding of approximately $96.1 million across four funding rounds (Startup Intros).

Financials

Snackpass Financial Performance, Fundraising, M&A

As of 2026, Snackpass has demonstrated strong financial growth and substantial fundraising activity. The company reported an estimated annual revenue of approximately $19 million in 2026, with a valuation around $60.8 million based on its revenue and funding levels (Prospeo). Its revenue increased significantly from about $5.7 million in 2024, reflecting rapid growth in its market presence (getlatka).

In terms of funding, Snackpass has raised over $95 million through multiple rounds, with its latest funding round being a Series B, indicating continued investor confidence (Tracxn). The company’s valuation has been estimated at around $400 million as of mid-2021, and it remains privately held with a focus on growth and expansion (Growjo).

Regarding mergers and acquisitions, there is no publicly available information indicating recent M&A activity involving Snackpass. The company's financial health appears robust, supported by its strong revenue figures, significant funding, and high valuation, positioning it as a leading player in the food tech and social commerce sectors (Contrary). Overall, Snackpass's financial trajectory suggests a healthy and growing enterprise with substantial backing and market potential.

Partnerships

Snackpass Partnerships, Clients and Vendors

Snackpass has established a variety of notable partnerships and ecosystem relationships that support its growth as a restaurant technology platform. One significant partnership is with Stord, a leader in cloud supply chain solutions, which Snackpass chose in 2023 to support its scaling operations through Stord's order management system (OMS) and warehouse management system (WMS), enhancing supply chain visibility and inventory management (PR Newswire).

In addition to supply chain partnerships, Snackpass collaborates with numerous restaurant brands such as Xing Fu Tang, Ole Ole Burrito Express, Riceful, and Empanada Factory, which use its platform to streamline operations and engage customers (PromptLoop). The company also integrates with various hardware and software solutions, including self-serve kiosks and mobile ordering systems, to deliver a seamless customer experience. Its ecosystem is further strengthened through collaborations with celebrity investors like the Jonas Brothers and Steve Aoki, which boost brand visibility and promotional reach (LeadIQ).

Furthermore, Snackpass’s integration with supply chain technology providers like Stord exemplifies its focus on building a robust operational ecosystem that supports rapid growth and enterprise-level client needs (PR Newswire). Overall, Snackpass’s partnerships span supply chain, restaurant brands, celebrity endorsements, and technology integrations, positioning it as a comprehensive platform for modern restaurant operations.

Events

Snackpass Event Participations

Based on the available search results, Snackpass actively participates in various events to promote its platform and engage with the community. Notably, Jamie Marshall, Co-Founder and COO of Snackpass, has been involved in hosting and speaking at webinars and conferences such as the Food On Demand event, where she discusses topics related to social ordering and restaurant technology (foodondemand.com). Additionally, Snackpass has been featured in industry conferences like TechCrunch Disrupt 2026, where the company has showcased its growth and innovative approach to social food ordering (techcrunch.com). While specific details about trade shows, community events, or sponsored webinars are limited, the company's active engagement in industry-leading events and media appearances indicates a strong presence in the food tech and restaurant innovation space (foodondemand.com). This involvement helps Snackpass stay connected with industry trends, foster partnerships, and promote its unique social ordering ecosystem.

Frequently Asked Questions

Who are Snackpass's main competitors in the online ordering space?

Snackpass faces competition from companies like ChowNow, Mr Yum, Sunday, and Deonde. ChowNow offers commission-free online ordering solutions, Mr Yum focuses on mobile menu and ordering for hospitality, Sunday specializes in QR code payments, and Deonde provides a customizable, commission-free platform. Each competitor caters to different restaurant needs, from social engagement (Snackpass) to cost control (ChowNow) and technological integration (Sunday, Mr Yum, Deonde).

How can I track Snackpass's strategic moves and market activities?

Monitoring Snackpass's hiring patterns, partnerships, product updates, and event participation can provide insights into its strategic direction. Tracking mentions in news articles, social media, and industry publications also offers valuable competitive intelligence. Platforms like ForesightIQ automate the collection and analysis of this 'digital exhaust,' providing timely alerts on significant developments.

What competitive intelligence sources are available for Snackpass?

Competitive intelligence on Snackpass can be gathered from various sources, including its website, job postings, social media activity, press releases, and mentions in industry reports. Reviewing customer reviews and app store ratings can also provide insights into user satisfaction and product performance. Additionally, monitoring Snackpass's participation in industry events, like Food On Demand, can reveal strategic priorities.

How does Snackpass compare to ChowNow in terms of pricing and services?

ChowNow offers branded, commission-free online ordering solutions, making it attractive to businesses seeking to avoid high commission fees. Snackpass, on the other hand, combines social features with food ordering. ChowNow's subscription model appeals to restaurants prioritizing control over branding and customer data, while Snackpass's appeal is in engaging customers through community and social features.

What is Snackpass's pricing strategy?

Snackpass employs a flexible, customized pricing model tailored to each restaurant's specific needs, rather than offering fixed tiers or plans. Pricing is determined through direct contact with their sales team and depends on the features and level of customization required. This approach allows Snackpass to cater to a variety of restaurant sizes and operational requirements.

Is Snackpass hiring or laying off employees?

As of April 2026, Snackpass appears to be actively hiring, reflecting its continued growth and expansion. The company is recruiting for various roles in engineering, product management, and marketing, particularly in New York City and San Francisco. There are no publicly reported layoffs, and Snackpass's recent funding rounds suggest a focus on talent acquisition to support its growth objectives.

What market signals might indicate Snackpass's next moves?

Key market signals indicating Snackpass's next moves include significant hiring in specific departments (e.g., engineering, partnerships), new partnerships with restaurants or technology providers, and updates to its platform's features or pricing. Monitoring their participation in industry conferences and webinars, like those hosted by Food On Demand, can also provide clues about upcoming strategies and product developments. ForesightIQ can help you track these signals.

Who are the key executives and leadership at Snackpass?

Key leaders at Snackpass include Kevin Tan (Founder & CEO), Greg Spaulding (VP of People), and Hyoung-Ung Kim (CFO). Recent leadership updates have focused on expanding the team with executives like Benjamin Rubenstein (oversees expansion and partnerships) and Millie C. (VP of Sales). Their leadership reflects a focus on innovation in mobile ordering and social payments, supported by substantial funding.

How much revenue is Snackpass generating?

Snackpass reported an estimated annual revenue of approximately $19 million in 2026. The company's revenue has increased significantly from about $5.7 million in 2024. This indicates rapid growth in its market presence, which is further supported by substantial fundraising activity and a valuation of around $60.8 million based on its revenue and funding levels.

Has Snackpass been acquired or merged with another company?

As of April 2026, there is no publicly available information indicating recent mergers or acquisitions involving Snackpass. The company remains privately held and focused on growth and expansion. Its strong financial health and continued investor confidence suggest a strategic approach to building its business independently.

What are the main features of the Snackpass platform?

Snackpass offers features like online food ordering, loyalty programs, real-time order tracking, and social media integration. The platform is designed to enhance customer engagement and streamline restaurant operations. Its social commerce aspect, which includes gifting food and loyalty rewards, is a key differentiator.

How can I monitor Snackpass's hiring trends and open positions?

You can track Snackpass's hiring trends by regularly monitoring their careers page and LinkedIn. Increases in hiring for specific roles, such as engineering or sales, can signal strategic priorities. ForesightIQ can automate this process, alerting you to new job postings and changes in employee activity, providing valuable insights into Snackpass's growth and direction.

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