SoSafe Competitive Intelligence & Landscape

SoSafe (sosafe-awareness.com) is a prominent player in security awareness and human risk management, particularly noted as Europe's largest provider in this domain. Their approach emphasizes behavioral science and live threat signals to deliver adaptive cybersecurity training and simulations, aiming to cultivate instinctive secure habits. This strategy is designed to move beyond mere compliance, focusing on tangible behavioral change through personalized, engaging, and gamified learning experiences. Key offerings include security awareness training, smart phishing simulations, an AI-powered human security copilot named Sofie, and a Human Risk OS platform for continuous risk monitoring. [Source: https://sosafe.de/]

One significant competitor to SoSafe is KnowBe4, a well-established company in the security awareness and phishing simulation space. While both offer comprehensive training and phishing solutions, KnowBe4 is often recognized for its extensive content library and broad market penetration.

SoSafe distinguishes itself with its behavioral science-backed methodology, aiming for faster and more profound behavioral change, often achieving twice the speed of traditional awareness training and high user engagement through gamification. [Source: https://symbolsecurity.com/blog/top-4-sosafe-alternatives-for-security-training/]

Proofpoint also stands out as a key competitor, particularly in its robust threat intelligence integration and advanced email security. While SoSafe focuses heavily on human risk management and behavioral change through interactive training, Proofpoint offers a broader suite of cybersecurity solutions that encompass email protection, data loss prevention, and archiving, in addition to security awareness training. This positions Proofpoint as a more holistic cybersecurity provider compared to SoSafe's specialized human risk focus. [Source: https://symbolsecurity.com/blog/top-4-sosafe-alternatives-for-security-training/]

Cofense is another direct competitor specializing in phishing detection and response.

Cofense's strength lies in its crowd-sourced intelligence and ability to turn employees into an active line of defense against phishing attacks. While SoSafe also offers smart phishing simulations to improve threat reporting skills, Cofense's primary differentiator is its deep focus on empowering users to identify and report active threats, integrating this intelligence into incident response workflows. [Source: https://symbolsecurity.com/blog/top-4-sosafe-alternatives-for-security-training/]

CyberCoach presents a unique approach, focusing on psychologically safe platforms for compliance and human risk reduction, particularly in the age of AI. This competitor emphasizes fast, engaging conversational trainings and phishing challenges delivered seamlessly via platforms like Teams and Slack. Unlike SoSafe's broader human risk management platform, CyberCoach differentiates itself by promoting real-world security and AI skills without tracking or blame, fostering judgment rather than just memorized rules. [Source: https://cybercoach.com/]

SoSafe (sosafe-awareness.com) is led by a strong management team, with Dr. Niklas Hellemann serving as CEO and co-founder. Dr. Hellemann, a psychologist with a background in social engineering and management consulting at BCG, brings a unique human-centric approach to cybersecurity. Since co-founding SoSafe in 2018, his vision has been to enhance digital self-defense globally, leveraging his dual expertise in business administration and psychology to focus on the human element of security rather than solely on technology [https://sosafe-awareness.com/company/], [https://sosafe-awareness.com/de/ueber-sosafe/], [https://sosafe-awareness.com/es/empresa/], [https://sosafe-awareness.com/fr/societe/].

SoSafe has recently strengthened its C-suite with several key appointments. In November 2025, Daniel Farkas was appointed Chief Revenue Officer (CRO) and Peter Grausgruber was named Chief Financial Officer (CFO) [https://sosafe-awareness.com/company/press/sosafe-appointment-of-new-cro-and-cfo/]. Earlier, in February 2024, Andrew Rose joined as the new Chief Security Officer (CSO), bringing extensive industry experience to the role [https://sosafe-awareness.com/company/press/andrew-rose-appointed-as-chief-security-officer-at-leading-security-awareness-vendor-sosafe/]. Further enhancing its leadership in June 2024, Laura Ryan, a seasoned HR executive and former Dropbox senior executive, was appointed Chief People Officer to support international scaling [https://sosafe-awareness.com/company/press/sosafe-appoints-dropbox-senior-executive-laura-ryan-as-chief-people-officer/]. These strategic hires underscore SoSafe's commitment to expanding its international growth and strengthening key business areas such as Product, Service, and People [https://sosafe-awareness.com/company/press/sosafe-expands-top-management-team/].

The company has also expanded its board and executive advisory team with notable cybersecurity luminaries. In May 2023, SoSafe appointed Zeynep Inanoglu Ozdemir, former CMO at Palo Alto Networks, and Bhagwat Swaroop, President of Digital Security Solutions at Entrust, to its board of directors, reinforcing its leadership in security awareness and training [https://sosafe-awareness.com/company/press/sosafe-adds-two-us-cybersecurity-luminaries-to-its-board-amidst-rapid-go-to-market-expansion/]. Additionally, SoSafe announced new Executive Advisors, including Sean Catlett, Chief Information Security and Trust Officer at Bumble and former CSO at Slack and CISO at Reddit, and Christian Karam, an investor and senior advisor on technology investments [https://sosafe-awareness.com/company/press/sosafe-announces-new-executive-advisors-as-company-expands-category-and-product-leadership/]. These additions reflect SoSafe's dedication to enhancing its category and product leadership through diverse and expert guidance.

SoSafe (sosafe-awareness.com) is dedicated to fostering strong partnerships, recognizing their crucial role in strengthening global cybersecurity awareness and expanding its reach. The company actively seeks partners to join its mission, emphasizing that these collaborations are designed to be simple, profitable, and impactful.

SoSafe's partner network includes over 200 entities worldwide, all working to help lead their clients in digital self-defense. This extensive network underscores SoSafe's commitment to collaborative growth and its belief in shared success within the cybersecurity landscape [https://sosafe-awareness.com/partners/][https://partners.sosafe-awareness.com/English/].

SoSafe also offers a specialized program for Managed Service Providers (MSPs), allowing them to deliver, manage, and scale security awareness training across their small business clients. This MSP platform was developed in close collaboration with over 70 partners during a private beta program, ensuring it meets the practical needs of service providers. Over 200 MSPs currently partner with SoSafe, leveraging its platform to future-proof their clients with personalized cyber awareness training and behavior-based simulations. This collaborative approach ensures that the platform is robust and highly functional for its partners [https://sosafe-awareness.com/msp-partners/][https://sosafe-awareness.com/company/press/sosafe-closes-cybersecurity-gap-in-smes-with-new-msp-platform/].

SoSafe serves a broad and diverse client base, with over 6,000 customers across various industries and sizes [https://sosafe-awareness.com/partners/]. Notable clients include the LGI Logistics Group, an international logistics and supply chain solutions provider with over 5,000 employees across 45 international locations, which chose SoSafe to fortify its defenses against evolving cyber threats [https://sosafe-awareness.com/customer-stories/lgi/]. Another key client is LEUE & NILL Group, an international insurance broker with over 150 years of experience and 450 employees, who selected SoSafe primarily for its user-friendliness and engaging platform [https://sosafe-awareness.com/customer-stories/leue-nill/].

Fellowmind, a digital transformation leader and full-service Microsoft partner, also turned to SoSafe when cybersecurity management became too complex for their existing tools [https://sosafe-awareness.com/customer-stories/fellowmind/]. These customer success stories highlight SoSafe's ability to act as a crucial partner rather than just a vendor, providing evolving cybersecurity solutions tailored to diverse workforce needs [https://sosafe-awareness.com/customer-stories/].

In terms of technology integrations and ecosystem relationships, SoSafe's Human Risk OS™ platform is designed to link with existing tech stacks, enhancing security operations and analytics insights. A key integration example is with Microsoft Entra, where the SoSafe CSAT (Cyber Security Awareness Training) components integrate to create detailed group profiles. This provides a precise view of events and behaviors within an organization, moving beyond basic behavioral shifts to deeply embed a security culture. By combining its human risk management platform with third-party systems, SoSafe ensures comprehensive monitoring of digital activities and security culture [https://sosafe-awareness.com/blog/everything-we-unveiled-in-our-product-premiere/][https://sosafe-awareness.com/solutions/security-culture/].