Sprinklr

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Sprinklr

Sprinklr Competitive Intelligence & Landscape

sprinklr.com ·

Overview

Sprinklr Overview

Sprinklr is an AI-native platform for Unified Customer Experience Management (Unified-CXM), established in 2009 by Ragy Thomas, who also serves as Co-Chief Executive Officer and Chairman of the Board [https://investors.sprinklr.com/corporate-governance/management-team]. The company's mission is to empower brands to deliver exceptional experiences at scale across every customer touchpoint by unifying fragmented teams, tools, and data [https://sprinklr.com/our-story/]. Anthony Coletta serves as the Chief Financial Officer [https://investors.sprinklr.com/corporate-governance/leadership-team].

Sprinklr offers a comprehensive platform with 33 products organized into four main suites: Sprinklr Service, Sprinklr Social, Sprinklr Insights, and Sprinklr Marketing [https://sprinklr.com/products/]. These suites provide solutions for various customer-facing functions, including inbound and outbound contact centers, social customer service, live chat, social publishing and engagement, social listening, competitive insights, content marketing, and campaign planning [https://sprinklr.com/]. The company emphasizes combining human instinct with AI speed and efficiency to foster trust and loyalty through personalized interactions [https://investors.sprinklr.com/company-information].

Sprinklr's target market includes large organizations and enterprises seeking to unify their customer journeys and empower customer-facing teams [https://sprinklr.com/]. Their solutions cater to diverse industries such as CPG, Financial Services, Government, Retail, Technology, Telecommunications, and Travel & Hospitality, as well as specific teams like Marketing, Customer Service, and CX teams [https://sprinklr.com/]. The platform helps these organizations break down silos and connect conversations across channels.

While specific details on company size are not explicitly provided on the homepage or investor relations, the extensive product offerings and focus on "the world's biggest companies" [https://www.sprinklr.com/products/] suggest a significant enterprise client base and a substantial global presence.

Sprinklr is headquartered in New York, as indicated by its investor relations information [https://investors.sprinklr.com/].

Competitors

Sprinklr Competitors

Sprinklr, a unified customer experience management platform, competes in a diverse market against companies offering various specialized and comprehensive solutions. One significant competitor is Adobe, which provides enterprise marketing, analytics, and content experience software, differentiating itself through a broad suite of creative and marketing tools that extend beyond social and CXM. While Sprinklr focuses on an AI-native customer experience platform, Adobe's offerings cater to a wider array of digital marketing needs, often appealing to enterprises seeking an integrated solution across multiple creative and analytical functions [https://www.distillintelligence.com/competitors/sprinklr].

Hootsuite and Sprout Social are prominent direct competitors to Sprinklr in the social media management space. Both offer robust platforms for social publishing, engagement, listening, and analytics, often positioned as strong alternatives for mid-sized brands and enterprise teams looking for powerful social media tools without the full enterprise suite complexity of Sprinklr [https://sproutsocial.com/insights/sprinklr-alternatives/], [https://www.nextiva.com/blog/sprinklr-alternatives.html]. These competitors are often considered for their user-friendliness and comprehensive social media capabilities, whereas Sprinklr emphasizes its AI-native unified CXM platform, integrating social with service, insights, and marketing across a broader customer journey [https://sprinklr.com/].

Zendesk and Salesforce also stand as notable competitors, particularly in the customer service and broader CRM domains.

Zendesk is well-known for its customer service and support solutions, including contact center as a service (CCaaS), which directly competes with Sprinklr Service [https://www.nextiva.com/blog/sprinklr-alternatives.html].

Salesforce, with its extensive ecosystem of CRM products, including its legacy Social Studio, offers a comprehensive suite that encompasses sales, service, marketing, and analytics, providing a broader, albeit often more complex, alternative to Sprinklr's unified CXM approach [https://www.distillintelligence.com/competitors/sprinklr], [https://www.gartner.com/reviews/product/sprinklr-social/alternatives].

Other competitors include Khoros, which develops a customer engagement platform, and Medallia, known for its experience management solutions.

Khoros often focuses on community engagement and social media management, overlapping with Sprinklr's social and customer service offerings [https://craft.co/sprinklr/competitors].

Medallia specializes in feedback management and customer experience insights, competing with Sprinklr Insights and Sprinklr Service by providing tools for understanding and acting on customer feedback across various touchpoints [https://www.cbinsights.com/company/sprinklr/alternatives-competitors]. These companies, while offering specialized solutions, present alternatives to Sprinklr's holistic approach to customer experience management.

Alternatives

Sprinklr Alternatives

Product & Pricing

Sprinklr Product and Pricing Intelligence

Sprinklr offers a comprehensive Unified-CXM platform that encompasses four primary product suites: Sprinklr Service, Sprinklr Social, Sprinklr Insights, and Sprinklr Marketing. While specific pricing tiers and detailed plans are typically obtained through a personalized demo and direct consultation, Sprinklr has recently introduced a self-service version of its Sprinklr Social solution, making publishing, engagement, and reporting tools, integrated with OpenAI generative capabilities, accessible on a subscription basis Sprinklr introduces new self-service plan and. This indicates a move towards more accessible entry points for certain functionalities.

For its core enterprise offerings, Sprinklr provides detailed pricing information by request for each of its product suites. For instance, Sprinklr Service includes features like Inbound and Outbound Contact Center, Social Customer Service, Live Chat Support, Sprinklr VoiceConnect, Omnichannel Routing, and AI Agent Platform capabilities.

Sprinklr Social focuses on social publishing, engagement, and marketing for distributed teams, while Sprinklr Insights delivers social listening, competitive benchmarking, and product insights.

Sprinklr Marketing unifies content marketing, campaign planning, and social advertising Get Pricing & Personalized Demo.

While Sprinklr itself does not publicize a direct pricing page with multiple tiers on its website, it does provide information about certain pricing structures that affect its services. For example, for businesses utilizing the WhatsApp Business Platform through Sprinklr, charges are applied per message delivered within a session. This per-message pricing model is slated to apply to all businesses starting July 1, 2025, with WhatsApp Pricing Reports becoming unavailable after December 2025 due to Meta deprecating the COST metric sharing with BSPs like Sprinklr Session & Pricing Reporting for WhatsApp. This highlights that certain external platform integrations may have distinct pricing structures that impact the overall cost of using Sprinklr's services.

Prospective customers can request a personalized demo and pricing for any of Sprinklr's robust product suites, which are designed to support various teams such as Marketing, Customer Service, and CX across diverse industries including CPG, Financial Services, Retail, and Technology. The company emphasizes its AI-native platform and its ability to unify customer-facing functions, leveraging its advanced proprietary AI engine for enterprises Product Suites - See our 4 Suites and 33 Products | Sprinklr. This approach suggests a focus on tailored solutions rather than standardized, publicly listed pricing tiers for its comprehensive enterprise offerings.

Hiring & Layoffs

Sprinklr Hiring and Layoffs

Sprinklr is actively engaged in hiring to support its continued growth and strategic expansion, particularly in its Research and Development (R&D) efforts. The company recently announced the establishment of a new R&D center in Singapore, with immediate plans to recruit engineers for this facility. This new center complements Sprinklr's existing R&D hubs in the United States and India, signaling a strategic investment in innovation and product development to enhance its AI-native Customer Experience Platform.

Beyond R&D, Sprinklr is also hiring for roles in sales, customer success, and recruiting support across the Asia Pacific region. This broad hiring push suggests a focus on both technological advancement and market expansion, aiming to strengthen its presence and service capabilities globally. The company emphasizes attracting top talent by providing opportunities for professional growth and a transformative work environment.

Sprinklr's career pages highlight a culture built on teamwork, trust, and a passion for being customer-obsessed, with a strong emphasis on fostering a sense of belonging for all employees. They prioritize hiring individuals who align with "The Sprinklr Way" and contribute to the company's continued growth. The company also offers comprehensive internship and early career programs, indicating an investment in developing future talent within the organization.

There is no public information or mention of recent layoffs at Sprinklr within the provided sources. The available information consistently points to active recruitment and strategic investments in talent and infrastructure, reflecting a period of growth and expansion for the company. This pattern signals a robust company strategy focused on innovation, market penetration, and customer satisfaction.

Leadership

Sprinklr Management and Leadership Team

The leadership team at Sprinklr has seen several key appointments and role changes.

Rory Read currently serves as the President, CEO, and Director [investors.sprinklr.com/financial-information/all-sec-filings/content/0001140361-26-018555/0001140361-26-018555.pdf].

Ragy Thomas, the founder of Sprinklr in September 2009, was appointed Co-Chief Executive Officer in June 2024 and also holds the position of Chairman of the Board [investors.sprinklr.com/corporate-governance/board-of-directors]. Prior to this, he served as the Chief Executive Officer from inception until June 2024 [investors.sprinklr.com/corporate-governance/board-of-directors]. He later transitioned to Advisor to the Chief Executive Officer in November 2024 [investors.sprinklr.com/financial-information/all-sec-filings/content/0001140361-25-017121/ny20041200x1_def14a.htm].

Other significant C-suite members include Anthony Coletta as Chief Financial Officer, and Joy Corso as Chief Administrative Officer [investors.sprinklr.com/corporate-governance/leadership-team]. In a notable hire, Sprinklr appointed Sanjay Macwan as Chief Information Officer, effective April 9, 2025, reporting directly to President and CEO Rory Read [investors.sprinklr.com/news/press-releases/detail/223/sprinklr-appoints-sanjay-macwan-as-chief-information-officer]. This appointment underlines the company's focus on strengthening its internal operations and information systems.

Further enhancing the leadership, Sprinklr announced Karthik Suri as Chief Product and Corporate Strategy Officer, joining the company on October 27, 2025 [sprinklr.com/newsroom/sprinklr-announces-karthik-suri-as-chief-product-and-corporate-strategy/]. The board of directors also includes Neeraj Agrawal, Kevin Haverty, Yvette Kanouff, Eileen Schloss, and Tarim Wasim, alongside Ragy Thomas and Rory Read [investors.sprinklr.com/corporate-governance].

Jan R. Hauser is also listed among the directors [investors.sprinklr.com/financial-information/all-sec-filings/content/0001140361-25-017121/ny20041200x1_def14a.htm].

These leadership changes and key appointments reflect Sprinklr's strategic efforts to optimize its cost structure, increase revenue productivity, streamline operations, and reinforce its leadership team, as highlighted in the fiscal year 2026 report [investors.sprinklr.com/financial-information/all-sec-filings/content/0001140361-26-018555/0001140361-26-018555.pdf]. The company is positioned as an AI-native platform for Unified Customer Experience Management (Unified-CXM) [investors.sprinklr.com/], leveraging human insight and AI speed to deliver exceptional customer experiences.

Financials

Sprinklr Financial Performance, Fundraising, M&A

Sprinklr, a provider of an AI-native customer experience management platform, has demonstrated consistent financial growth. For the fourth quarter of fiscal year 2026, the company reported total revenue of $220.6 million, marking a 9% increase year-over-year, with subscription revenue reaching $193.4 million, up 6% year-over-year [https://investors.sprinklr.com/news/press-releases/detail/249/sprinklr-announces-fourth-quarter-and-full-year-fiscal-2026]. During the same quarter, Sprinklr generated $20.7 million in net cash from operating activities and $15.9 million in free cash flow [https://investors.sprinklr.com/news/press-releases/detail/249/sprinklr-announces-fourth-quarter-and-full-year-fiscal-2026]. The company also announced a new $200 million stock repurchase program in March 2026 [https://investors.sprinklr.com/news/press-releases/detail/249/sprinklr-announces-fourth-quarter-and-full-year-fiscal-2026].

Looking back at previous periods, Sprinklr's total revenue for the third quarter of fiscal year 2026 was $219.1 million, an increase of 9% year-over-year, with subscription revenue at $190.3 million, up 5% year-over-year [https://investors.sprinklr.com/news/press-releases/detail/243/sprinklr-announces-third-quarter-fiscal-2026-results]. In the fourth quarter of fiscal year 2025, Sprinklr reported total revenue of $202.5 million, up 4% year-over-year, and subscription revenue of $182.1 million, up 3% year-over-year [https://investors.sprinklr.com/news/press-releases/detail/221/sprinklr-announces-fourth-quarter-and-full-year-fiscal-2025]. The company has a notable customer base, with 141 customers contributing over $1 million in the fourth quarter of fiscal year 2026 [https://investors.sprinklr.com/news/press-releases/detail/249/sprinklr-announces-fourth-quarter-and-full-year-fiscal-2026], and 149 $1 million customers in the fourth quarter of fiscal year 2025 [https://investors.sprinklr.com/news/press-releases/detail/221/sprinklr-announces-fourth-quarter-and-full-year-fiscal-2025].

In terms of fundraising, Sprinklr raised $15 million in a Series B financing round in February 2013, with investments from Intel Capital and Battery Ventures [https://investors.sprinklr.com/news/press-releases/detail/76/sprinklr-scales-raises-15-million]. This funding supported their vision of providing social media management infrastructure for large enterprises [https://investors.sprinklr.com/news/press-releases/detail/76/sprinklr-scales-raises-15-million]. As of March 20, 2024, the aggregate market value of Sprinklr stock held by non-affiliates was approximately $1.6 billion, with shares traded on the New York Stock Exchange [https://investors.sprinklr.com/financial-information/all-sec-filings/content/0001569345-24-000019/cxm-20240131.htm].

Partnerships

Sprinklr Partnerships, Clients and Vendors

Sprinklr fosters an extensive partner ecosystem and collaborates with leading enterprises to deliver unified customer experiences. The Sprinklr Unified Partners program aims to empower partners in making their customers happier, experiencing significant growth with a more than two-fold increase in partner pipeline recently. This program includes new partner types, enhanced training, and dedicated resources, signifying the evolution of Sprinklr's partnership strategy Sprinklr Launches New Unified Partners Program to Drive Growth.

Sprinklr has formed strategic alliances with key industry players to enhance its AI-powered customer experience management solutions. Notable partnerships include a collaboration with WPP to bring AI-powered CXM to global brands WPP and Sprinklr Partner to Bring AI-powered Customer Experience Management Solutions to Global Brands, and an expanded global strategic partnership with SAMY, a social-first agency, to integrate intelligence, creativity, and technology Sprinklr and SAMY Strategic Alliance Unleash Next-Gen. Additionally, Sprinklr has expanded its partnership with Google Cloud to unify customer experience with AI, integrating the Sprinklr AI+ platform with Google Cloud's Vertex AI Sprinklr Expands Partnership with Google Cloud to Unify Customer Experience with AI.

The company also focuses on robust technology integrations to unify data and enable seamless collaboration across teams.

Sprinklr integrates with popular software such as Adobe Analytics and Adobe Experience Manager Sprinklr Platform Integrations & Apps | Sprinklr. Furthermore, Sprinklr has announced new integrations with platforms like Bluesky for insights and publishing Sprinklr Announces New Integration with Bluesky for Insights and Publishing, and an expanded strategic partnership with Reddit to connect enterprises with Redditors through its Data API and Advertising API ecosystems Sprinklr and Reddit Expand Strategic Partnership to Help Connect Enterprises with Redditors. A strategic partnership with CreatorIQ also unifies creator, organic, and paid social media efforts Sprinklr and CreatorIQ Announce Strategic Partnership to Unify Creator.

Key enterprise clients leverage Sprinklr's platform for significant improvements in customer experience.

Northwestern Mutual utilizes Sprinklr AI to power successful social campaigns Sprinklr Platform Integrations & Apps | Sprinklr, while Aramex delivers world-class CX with AI-powered CCaaS and 24/7 customer care Sprinklr Expands Partnership with Google Cloud to Unify Customer Experience with AI.

Acer streamlines workflows across global markets and transforms customer experiences, and Uber achieves industry-leading SLA and response times. Additionally, Deutsche Telekom is innovating in CX with AI-powered CCaaS Sprinklr Expands Partnership with Google Cloud to Unify Customer Experience with AI.

Events

Sprinklr Event Participations

Sprinklr actively engages with its audience through a variety of events, including live, upcoming, and on-demand options accessible from its website sprinklr.com/events. These events cover diverse topics related to customer experience, marketing, and service.

The company hosts CX Connect, an in-person event designed for peers to understand how to unify teams, data, and channels for a comprehensive view of the customer journey sprinklr.com/cx-connect. Additionally, Sprinklr has offered virtual events like "Reimagine Customer Experiences" (CX-Wise), aimed at marketing, customer service, and CX leaders globally, focusing on human-AI collaboration for extraordinary CX sprinklr.com/events/cx-wise2025.

Sprinklr regularly hosts Release Webinars to unveil the latest advancements in its unified-CXM platform, providing attendees with a quarterly front-row seat to future developments and strategic insights from experts sprinklr.com/sprinklr-release-webinars. Past virtual workshops, such as the "Summer of CX," have focused on enhancing contact center experiences sprinklr.com/events/summer-of-cx, and on-demand webinar series like "Artificial Intelligence for the Unified Front Office" explore how brands can leverage AI for increased revenue, cost reduction, and risk management sprinklr.com/events/on-demand-sprinklr-webinar-series-ai-for-the-unified-front-office.

Frequently Asked Questions

What is the strategic implication of Sprinklr's investment in a new R&D center in Singapore?

Sprinklr's establishment of a new R&D center in Singapore, alongside existing hubs in the U.S. and India, signals a strategic investment in innovation and product development for its AI-native Customer Experience Platform. This move suggests a focus on accelerating technological advancements and expanding global capabilities to enhance its offerings.

Given Sprinklr's recent financial performance, what trends are observable in its revenue growth and customer acquisition?

Sprinklr has shown consistent financial growth, with total revenue increasing by 9% year-over-year to $220.6 million in Q4 FY26, and subscription revenue up 6% to $193.4 million in the same period. However, the number of customers contributing over $1 million decreased from 149 in Q4 FY25 to 141 in Q4 FY26, suggesting strong growth among existing key accounts but a slight reduction in new large enterprise customer acquisition in that specific timeframe.

How do recent leadership appointments reflect Sprinklr's strategic priorities?

Recent leadership appointments, such as Sanjay Macwan as Chief Information Officer and Karthik Suri as Chief Product and Corporate Strategy Officer, alongside Ragy Thomas's transition to Co-CEO, indicate Sprinklr's strategic focus on optimizing its cost structure, increasing revenue productivity, streamlining operations, and reinforcing its leadership team. These changes align with the company's objective to strengthen internal systems and product/corporate strategy for its AI-native CXM platform.

How does Sprinklr differentiate its unified CXM platform against competitors like Adobe, Hootsuite, and Salesforce?

Sprinklr differentiates its AI-native unified CXM platform by integrating social with service, insights, and marketing across a broader customer journey, offering 33 products in four suites. While competitors like Hootsuite and Sprout Social focus on social media management, Adobe on creative and marketing tools, and Salesforce on a wider CRM ecosystem, Sprinklr emphasizes a holistic approach to unify fragmented teams, tools, and data for large enterprises.

What does Sprinklr's new Unified Partners program indicate about its go-to-market strategy?

Sprinklr's new Unified Partners program, which includes new partner types, enhanced training, and dedicated resources, indicates an evolution in its go-to-market strategy towards leveraging an expanded partner ecosystem for significant growth. The program aims to empower partners to improve customer happiness and has recently resulted in a more than two-fold increase in partner pipeline, showing a commitment to indirect sales and delivery channels.

What does the introduction of a self-service version of Sprinklr Social imply about its pricing and market strategy?

The introduction of a self-service version of Sprinklr Social, offering publishing, engagement, and reporting tools with OpenAI generative capabilities on a subscription basis, implies a strategic move towards more accessible entry points for certain functionalities. This suggests Sprinklr is aiming to broaden its market reach beyond its traditional large enterprise focus, potentially targeting mid-market clients or specific departmental needs with a more transparent and immediate procurement model.

What is the significance of Sprinklr's expanded partnership with Google Cloud for its product development?

Sprinklr's expanded partnership with Google Cloud to unify customer experience with AI, specifically by integrating the Sprinklr AI+ platform with Google Cloud's Vertex AI, signifies a strategic push in leveraging advanced AI capabilities. This collaboration aims to enhance Sprinklr's AI-native platform, allowing for more robust AI-powered solutions and deeper integration within the broader cloud ecosystem.

What kind of events does Sprinklr host, and what is their purpose in the company's strategy?

Sprinklr hosts a variety of events, including in-person events like CX Connect, virtual events such as 'Reimagine Customer Experiences' (CX-Wise), and regular Release Webinars. These events serve to engage with existing and prospective customers, educate on topics like human-AI collaboration for CX, unveil new product advancements, and provide strategic insights from experts, supporting its strategy of thought leadership and platform adoption.

How does Sprinklr's customer base, particularly its $1 million-plus accounts, reflect its market positioning?

Sprinklr's customer base, with 141 customers contributing over $1 million in Q4 FY26, reflects its strong market positioning within the large enterprise segment. This indicates that Sprinklr's comprehensive Unified-CXM platform is primarily adopted by significant organizations capable of making substantial investments, reinforcing its focus on high-value, complex customer experience management solutions.

What challenges might Sprinklr face in attracting new enterprise clients, given alternatives like Emplifi and Sprout Social?

Sprinklr might face challenges in attracting new enterprise clients, particularly from alternatives like Emplifi and Sprout Social, which are often cited for faster deployment, lower complexity, and quicker ROI. While Sprinklr offers broader capabilities, its perceived higher complexity and longer onboarding cycles, compared to Emplifi's more opinionated agentic workflows or Sprout Social's user-friendliness, could be a hurdle for enterprises prioritizing rapid implementation and ease of use.

What is the importance of Sprinklr's partnerships with social media platforms like Reddit and Bluesky?

Sprinklr's expanded strategic partnerships with social media platforms like Reddit and new integrations with Bluesky are important for enhancing its insights and publishing capabilities. These collaborations allow enterprises using Sprinklr to connect directly with users on these platforms through Data and Advertising APIs, enabling more comprehensive social listening, engagement, and targeted advertising within the unified CXM platform.

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