STAY

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STAY

STAY Competitive Intelligence & Landscape

stay-app.com ·

Overview

STAY Overview

STAY (stay-app.com) is a Guest Experience Platform designed for hotels and resorts, enabling them to enhance guest engagement and streamline operations. The company provides a branded, frictionless app that allows guests to access and interact with hotel services, aiming to boost revenue across various hotel portfolios. Key features include a Hotel Directory, Spa Booking System, Mobile Ordering, Restaurant Reservations, Cabana Bookings, Instant Feedback collection, Analytics & Insights, and an AI Concierge.

Founded in 2010 by Mobail Apps, S.L., STAY recognized the shift in hospitality with the rise of mobile technology and aimed to help hoteliers adapt to new guest habits and preferences. The company's mission revolves around providing innovative solutions for guest-hotel communication. Its core products include a Guest App to showcase hotel services and a Corporate App to unify the guest journey. STAY also offers specialized solutions for various hotel types like Resorts, City Center, and Boutiques, and different areas such as F&B, Sports & Animation, Spa & Wellness, and Front Desk.

STAY is headquartered in Madrid, Spain, at Bravo Murillo 377, Planta 8, 28020, and operates under the legal entity Mobail Apps, S.L., with TAX ID: B85879831. They serve a global market, trusted by top hotel groups around the world. The platform integrates with various hotel management tools and provides extensive resources through the STAY Academy for training and certifications, a Help Center, and a blog with articles to improve hotel results. They continually release product updates and have been recognized with awards such as “Best Hotel Guest App” 2023 from Hotel Tech Report.

Competitors

STAY Competitors

STAY (stay-app.com) positions itself as a Guest Experience Platform for Hotels and Resorts, focusing on branded guest apps for hotel chains to enhance service access and drive revenue. In the competitive landscape, it faces direct competition from other guest engagement platforms. According to Hotel Tech Report, Duve, Guestnet, and Hoteza are leading alternatives, with Duve specifically highlighted as a top alternative across segments based on verified hotelier reviews. These platforms all aim to improve guest engagement and service quality, with the best fit often depending on the hotel's size and operational complexity.

Another significant direct competitor is Crave Interactive. While both Crave Interactive and STAY (stay-app.com) offer solutions for brand properties, their key differentiators lie in their focus.

Crave Interactive is noted for its customer service and features like Payments and Credit Card Payments, whereas STAY excels in guest experience optimization with exclusive features such as Mobile App and Guest Profiles.

STAY also boasts more integrations (20) compared to Crave Interactive (17), indicating a broader connectivity with other hotel systems.

Indirectly, STAY also competes with broader travel and hospitality platforms that manage various aspects of guest stays. While not direct guest experience platforms in the same vein as STAY, companies like Booking.com, KAYAK, and Airbnb are mentioned as competitors targeting leisure and corporate travelers.

STAY differentiates itself by offering a specialized hotel-focused guest experience platform for chains seeking personalized, app-based services and operational efficiencies, rather than being a booking or vacation rental platform.

According to Tracxn, STAY (stay-app.com) is a funded company founded in Madrid in 2010, operating as a mobile-based customer management platform for hotels. They list Duve, Akia, and Virdee as top competitors, emphasizing the crowded market of hotel technology solutions. These competitors, like STAY, are focused on streamlining guest interactions and enhancing operational efficiency within the hotel sector, often through mobile applications and integrated systems.

Alternatives

STAY Alternatives

Product & Pricing

STAY Product and Pricing Intelligence

STAY (stay-app.com) offers a Guest Experience Platform for hotels and resorts, designed to enhance guest engagement and streamline operations. The company provides tailor-made pricing packages rather than fixed plans, with costs dependent on factors unique to each hotel. Prospective clients need to complete a form on the STAY website to receive a precise, customized proposal for their specific needs [https://www.stay-app.com/pricing]. This approach suggests a focus on personalized solutions for various hotel types and sizes, from city center and boutique hotels to resorts [https://www.stay-app.com/solutions/city-center][https://www.stay-app.com/solutions/boutique-hotels].

The platform includes a comprehensive suite of features accessible through a branded app, such as a Hotel Directory, Spa Booking System, Mobile Ordering, Restaurant Reservations, and Cabana Bookings [https://www.stay-app.com/]. Key functionalities also include Instant Feedback for quality improvement, Analytics & Insights for data-driven decisions, and an AI Concierge for instant guest assistance [https://www.stay-app.com/]. These tools aim to boost revenue by making hotel services readily available and improving the overall guest journey, as highlighted by features like the Corporate App for direct bookings and loyalty management [https://www.stay-app.com/corporate-app].

While specific pricing tiers for different feature sets are not publicly disclosed, STAY's offerings indicate a premium, comprehensive solution for hotels looking to unify their guest experience. The platform supports secure payments through integrations with widely used gateways like Stripe and Adyen, allowing guests to make purchases directly from the app [https://help.stay-app.com/en/knowledge/how-to-implement-a-payment-gateway]. The emphasis on a Guest App and Corporate App suggests a strong commitment to digital transformation and empowering hotels to own their direct booking channels, moving away from reliance on OTAs [https://www.stay-app.com/guest-app][https://www.stay-app.com/corporate-app].

The STAY 360 initiative further unifies the entire guest journey within a single, branded app for hotel groups, encompassing everything from browsing and booking to loyalty rewards and rebooking [https://www.stay-app.com/blog/introducing-stay-360]. This consolidation aims to create a high-performing direct channel for bookings across an entire portfolio. The lack of publicly available free plans or feature comparisons suggests that STAY positions itself as an enterprise-grade solution, focusing on customized implementations rather than a freemium model.

Hiring & Layoffs

STAY Hiring and Layoffs

STAY (stay-app.com) actively seeks to expand its team, as indicated by its dedicated "Careers" page accessible through the contact section of its website Contact us | Contact the STAY team. The company's privacy policy also notes the collection of CVs from individuals interested in joining their team We inform you that Stay has appointed a Data Protection Officer in accordance with the GDPR, who is at your disposal for any doubts or queries you may have in relation to this matter, and whom you may contact by email: gdpr@stay-app.com. This suggests a continuous recruitment process rather than a focus on significant layoffs.

The company's growth strategy appears to be supported by its hiring patterns, which align with its mission to help hoteliers adapt to new guest habits since its inception in 2010 About Us | STAY. The introduction of STAY Academy further signals an investment in talent and professional development, aiming to empower hotel teams to master the STAY's Guest Experience OS Introducing STAY Academy: our new training platform | STAY. This platform not only supports their clients but also likely contributes to internal training and the upskilling of their own employees, reflecting a commitment to expertise in the hospitality technology sector.

While specific job openings or recent hiring trends are not detailed, the emphasis on developing and expanding their Guest Experience Platform, including new features and solutions like STAY 360 and updates to optimize front desk operations, implies a need for ongoing talent in areas such as product development, marketing, and customer support Introducing STAY 360: Your entire guest journey in one branded app, What’s New in STAY: December 2024 | STAY, Optimize your Front Desk’s operations | Guest Experience OS - STAY. The company's recent announcement of joining RealTime Reservation also suggests potential growth and integration efforts that might necessitate an expansion of their workforce Guest Experience Platform for Hotels and Resorts | STAY.

Leadership

STAY Management and Leadership Team

While specific details about the full executive team or board members are not extensively publicized, STAY (stay-app.com) operates under the corporate entity Mobail Apps, S.L., domiciled in Madrid, Spain, with Tax ID number B85879831 [source] [source]. The company was founded in 2010 with a mission to assist hoteliers in adapting to evolving guest preferences through mobile technology [source].

Key personnel include Aixa Rodríguez Del Alisal, who serves as the Marketing and Communication Director, playing a crucial role in the company's external messaging and brand presence [source]. The company also maintains a dedicated Customer Success team focused on providing guidance and support to hotels utilizing their platform [source].

For media inquiries, STAY directs communications to oier@stay-app.com [source], suggesting a point person for press and public relations. Although a comprehensive list of leadership changes or recent hires at the C-suite level is not readily available from the provided sources, the company emphasizes expert support and a customer-centric approach through its various teams [source].

Financials

STAY Financial Performance, Fundraising, M&A

STAY (stay-app.com) focuses on driving revenue for hotels and resorts through its guest experience platform. While specific overall revenue figures for STAY are not publicly disclosed, the company highlights its impact on client revenue. For instance, STAY has helped The Westin Reserva Conchal increase premium service revenue by 45% and NHOW Amsterdam RAI generate €62,000 in annual room service revenue through the app. Clients have reported significant increases in premium-service sales, with some experiencing up to a 45% boost, by making hotel services directly accessible on guests' phones.

STAY operates with a flexible, tailor-made pricing model that depends on factors unique to each hotel, rather than offering standardized public pricing packages. This approach allows them to craft proposals specifically for leading hotel chains and individual properties. The company was founded in 2010 with the mission of helping hoteliers adapt to mobile technology trends.

There is no publicly available information regarding STAY's fundraising rounds, valuations, or any merger and acquisition (M&A) activities. The company emphasizes its direct impact on customer revenue, suggesting a business model focused on demonstrating return on investment for its hotel partners.

STAY's legal information indicates it is registered in the Mercantile Register in Madrid, Spain, with CIF: B85879831 and its address at Bravo Murillo 377, Planta 8, 28020, Madrid.

Partnerships

STAY Partnerships, Clients and Vendors

STAY (stay-app.com) partners with and serves a robust roster of enterprise clients and integrates with key technology vendors to provide a comprehensive guest experience platform. Notable clients include Marriott Hotels and Resorts, for which STAY is an official guest app provider [stay-app.com/marriott-lp1]. The company also works with NH Hotel Group, a multinational operator with over 350 hotels in 29 countries, which began implementing STAY in 2019 to digitize its guest experience [stay-app.com/customers/nh-hotels]. Additionally, the Hyatt Inclusive Collection, encompassing brands like Secrets, Dreams, and Breathless, has integrated STAY across its resorts in various global locations [stay-app.com/customers/hyatt-inclusive-collection]. Minor Hotels, which includes properties such as NHOW Amsterdam RAI, selected STAY as its digital guest experience platform for its proven track record in over 1,300 hotels [stay-app.com/customers/nhow-amsterdam].

STAY's integration marketplace showcases its commitment to a seamless guest and staff experience [stay-app.com/integrations]. For bookings, STAY connects with services like Reserve with Google [stay-app.com/integrations/reserve-with-google] and Sabre, a leading travel technology provider that offers powerful distribution, booking, and reservation systems [stay-app.com/integrations/sabre]. The platform also integrates with Hub OS for task management, enabling efficient handling of maintenance and housekeeping requests for hotel operations [stay-app.com/integrations/hub-os].

In terms of payments, STAY partners with Adyen, an all-in-one platform trusted for secure digital transactions across various channels and regions, supporting major cards, Apple Pay, Google Pay, and other digital wallets [stay-app.com/integrations/adyen]. For CRM and marketing automation, STAY integrates with Salesforce Marketing Cloud SDK, allowing for personalized, data-driven push notifications and in-app messaging within branded mobile apps [stay-app.com/integrations/salesforce-marketing-cloud-sdk].

Events

STAY Event Participations

STAY (stay-app.com) actively engages with its audience through various educational and demonstrative events. The company offers a robust STAY Academy with courses and certifications, including an "Introduction to STAY," "Content Upload," and an "Expert Certification" for mastering the platform's main features and tools [academy.stay-app.com/courses]. They also provide specialized certifications like the "Spa & Wellness Certificate" to help professionals optimize spa operations and revenue, and the "Quality & Guest Satisfaction Certificate" to boost service quality and guest reviews [www.stay-app.com/blog/elevate-your-spa-revenue-with-our-new-certification].

Beyond formal courses, STAY provides numerous resources through its Guest Experience Hub, which includes videos, guides, books, reports, and webinars, all designed to enrich the hospitality journey [www.stay-app.com/resources]. Examples of their video content include "Transforming the Guest Experience: Vincci Hoteles and STAY Collaboration." They also publish guides on topics like "How to increase your hotel's feedback quantity and quality" and "How to improve your hotel's online reputation" [www.stay-app.com/resources].

For potential clients, STAY offers personalized demonstrations of its platform, such as STAY 360, allowing hotel chains to see how the system boosts direct bookings, increases upsells, streamlines the guest journey, and builds loyalty [www.stay-app.com/demo-request-stay-360]. These demos highlight recent product updates and new features, like the AI Concierge and seamless message translation in Concierge Chat [www.stay-app.com/blog/introducing-ai-concierge].

Frequently Asked Questions

What is the strategic implication of STAY's emphasis on custom pricing rather than standardized packages?

STAY's custom pricing model indicates a strategy focused on catering to enterprise-level clients and diverse hotel needs rather than mass-market appeal. This approach allows them to tailor proposals for leading hotel chains and individual properties, reflecting a commitment to personalized solutions and a potentially higher average contract value, suitable for a comprehensive guest experience platform.

What does STAY's continuous collection of CVs and emphasis on the STAY Academy signal about its current growth phase?

STAY's continuous collection of CVs and investment in the STAY Academy signal an ongoing growth phase and commitment to talent development. This indicates a focus on expanding its workforce to support product development, marketing, and customer support, aligning with its mission to help hoteliers adapt to new guest habits and master its Guest Experience OS.

How does STAY's integration marketplace strategy differentiate it from competitors like Crave Interactive?

STAY's integration marketplace, featuring 20 integrations, suggests a strategy to offer broader connectivity and a more unified ecosystem compared to competitors like Crave Interactive, which lists 17 integrations. This wider array of integrations, including Sabre for travel tech and Adyen for payments, positions STAY as a comprehensive platform capable of seamless interoperability with diverse hotel management tools.

What is the strategic significance of STAY's partnerships with major hotel brands like Marriott and NH Hotel Group?

STAY's partnerships with major hotel brands like Marriott, NH Hotel Group, and Hyatt Inclusive Collection are strategically significant as they validate STAY's platform as an enterprise-grade solution. These collaborations demonstrate the platform's scalability and capability to meet the complex demands of large hotel portfolios, enhancing its credibility and market penetration within the global hospitality sector.

What does the development of specialized certifications like the 'Spa & Wellness Certificate' indicate about STAY's market focus?

The development of specialized certifications like the 'Spa & Wellness Certificate' indicates STAY's intent to target niche segments within the hospitality industry. This shows a strategic move to provide tailored solutions and expertise that optimize specific hotel operations and revenue streams beyond general guest experience, such as spa operations and guest satisfaction.

What is the strategic purpose behind STAY offering personalized demos for its STAY 360 platform?

STAY offers personalized demos for its STAY 360 platform to directly engage potential clients, particularly hotel chains, and showcase specific ROI. This strategy allows STAY to demonstrate how its system can boost direct bookings, increase upsells, streamline the guest journey, and build loyalty, directly addressing client needs and highlighting recent innovations like the AI Concierge.

How does STAY's approach to reporting client revenue impact differ from publicly disclosing its own financials?

STAY's approach of highlighting client revenue impact, such as a 45% increase in premium service revenue for The Westin Reserva Conchal, serves to demonstrate its value proposition and ROI to prospective customers, without publicly disclosing its own financials. This strategy emphasizes its effectiveness in driving revenue for hotel partners, appealing to a customer-centric business model rather than investor transparency.

What is the strategic implication of STAY's focus on a 'Guest Experience OS' and 'Corporate App' for hotel chains?

STAY's focus on a 'Guest Experience OS' and 'Corporate App' implies a strategy to empower hotel chains with a unified, branded digital ecosystem. This aims to consolidate the entire guest journey from booking to rebooking, reducing reliance on OTAs and fostering direct relationships, thereby increasing direct bookings, loyalty, and overall control over the guest experience across a portfolio.

How does STAY's product development, including the AI Concierge and seamless message translation, address evolving guest expectations?

STAY's product development, notably the AI Concierge and seamless message translation in Concierge Chat, directly addresses evolving guest expectations for instant, personalized, and multilingual service. These features aim to enhance real-time communication and self-service options, improving guest satisfaction and operational efficiency for hotels seeking to modernize their guest engagement strategies.

What does STAY's consistent recognition as 'Best Hotel Guest App' by Hotel Tech Report suggest about its competitive positioning?

STAY's consistent recognition as 'Best Hotel Guest App' by Hotel Tech Report suggests strong competitive positioning in the specialized niche of guest experience platforms. This external validation indicates high satisfaction among hoteliers and highlights the platform's effectiveness and reliability in enhancing guest engagement through its app-based solutions, distinguishing it from broader hotel technology providers.

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