Supermood Competitive Intelligence & Landscape
supermood.com ·
What is Supermood likely to do next?
ForesightIQ connects Supermood's hiring, product, web, ad, and market signals to forecast strategic moves — often months before they're announced.
Senior hiring patterns point to a planned enterprise product line launching within two quarters.
Quiet changes to docs and pricing pages signal an upcoming usage-based pricing tier and new API surface.
Ad spend and partnership activity indicate a push into the mid-market segment across two new regions.
Free · generated in ~60 seconds · no signup to preview
Overview
Supermood Overview
Supermood specializes in employee listening and offers a platform designed to enhance the employee experience and, by extension, customer satisfaction, emphasizing the "symmetry of attentions" [supermood.com/fr-fr/solution/symetrie-des-attentions]. Their services help companies understand and improve employee motivation and performance. The platform includes tools for creating and analyzing surveys, defining analysis filters, analyzing comments, and utilizing comparison tools like benchmarks and heatmaps to gain insights into employee feedback [help.supermood.com/en/articles/93479-define-analysis-filters, help.supermood.com/en/articles/93526-tips-to-analyze-survey-results, help.supermood.com/en/articles/93531-analyzing-comments, help.supermood.com/en/articles/93523-the-benchmark-a-comparison-tool, help.supermood.com/en/articles/93520-the-heatmap].
The combined entity of Supermood and ZestMeUp boasts an impressive track record with over 400 clients, 1000 completed projects, and nearly 3 million employees surveyed [supermood.com].
Supermood itself brings significant expertise, particularly with large accounts, counting major clients such as Fnac-Darty, BPCE, and Boulanger among its historical customer base [supermood.com]. The company's mission is to make talent management more agile, intuitive, and data-driven, fostering a more fulfilling and productive future of work [supermood.com].
Sources
Supermood
supermood.com
Faites de l’engagement collaborateur la garantie d’une bonne satisfaction client
supermood.com
Define analysis filters
help.supermood.com
Tips to analyze survey results
help.supermood.com
Analyzing comments
help.supermood.com
The different types of questions
help.supermood.com
The benchmark, a comparison tool
help.supermood.com
The heatmap
help.supermood.com
Step 6 - Analyse the results of the 1st survey
help.supermood.com
Branding emails and the participation space
help.supermood.com
Competitors
Supermood Competitors
One of Supermood's top competitors is WorkTango. While both companies offer employee engagement solutions, WorkTango positions itself with a comprehensive platform that includes employee surveys, feedback, recognition, and rewards, similar to Supermood's broad offerings.
WorkTango likely competes on the breadth of its feature set and its ability to integrate various HR functions into a single platform, potentially catering to organizations seeking a unified experience that extends beyond just listening and feedback to include tangible recognition programs.
Perceptyx stands out as another key competitor, particularly in the realm of employee listening and analytics.
Perceptyx focuses heavily on advanced survey methodologies and sophisticated data analysis to provide deep insights into employee sentiment and engagement drivers. Compared to Supermood, which emphasizes a streamlined and human-centered experience with AI, Perceptyx might appeal more to larger enterprises or organizations with complex data requirements, offering highly customizable surveys and robust analytical capabilities that inform strategic HR decisions.
TINYpulse is a direct competitor known for its emphasis on frequent, short pulses of employee feedback. This approach allows organizations to quickly gauge employee sentiment and address issues proactively. While Supermood also offers survey capabilities, TINYpulse's core differentiation lies in its agility and simplicity for continuous feedback, which might contrast with Supermood's broader management suite that encompasses performance and talent management alongside engagement.
TINYpulse often targets companies looking for immediate, actionable insights without extensive setup or complex integrations.
Effy AI, as identified by CB Insights, presents another alternative to Supermood. While specific details on Effy AI's differentiators are limited, its name suggests a focus on leveraging artificial intelligence for efficiency in HR processes, likely encompassing aspects of performance management and employee feedback. This aligns with Supermood's own integration of AI to make talent management more agile and data-driven. The competition likely comes down to the specific AI capabilities, user experience, and the depth of insights each platform can provide to streamline HR operations and enhance employee satisfaction.
Sources
Supermood - 2026 Company Profile, Team, Funding & Competitors
tracxn.com
Top Supermood Alternatives, Competitors
cbinsights.com
Supermood
linkedin.com
Supermood Oy: Revenue, Competitors, Alternatives
growjo.com
Supermood – Features, Pricing & Reviews 2026 | Krowdbase
krowdbase.com
Supermood company information, funding & investors | Dealroom.co
app.dealroom.co
Supermood
supermood.fi
Supermood Company Information - Funding, Investors, and More
seedtable.com
Supermood — Company Profile | The Company Check
thecompanycheck.com
Supermood CEO, Founder, Key Executive Team, Board of Directors & Employees
cbinsights.com
Alternatives
Supermood Alternatives
Product & Pricing
Supermood Product and Pricing Intelligence
Beyond just listening, Supermood enables actionable strategies, such as promoting recognition through features like "SuperLike" [help.supermood.com/en/articles/93546-promote-recognition-through-the-superlike]. The platform supports extensive customization, allowing users to brand emails and the participation space to align with their company's identity [help.supermood.com/en/articles/93515-branding-emails-and-the-participation-space]. For data management, Supermood facilitates efficient integration with HR Information Systems (HRIS) through SFTP, enabling automated transfer of employee demographic data [help.supermood.com/en/articles/93563-setting-up-the-sftp-integration].
In a significant development, Supermood and ZestMeUp recently announced their merger to form a leading European champion in employee engagement and performance solutions [supermood.com]. This strategic alliance aims to transform talent management by offering a unified, AI-powered platform that simplifies the employee experience and drives collective performance. The combined entity boasts over 400 clients and 3 million employees surveyed, leveraging Supermood's expertise with large accounts like Fnac-Darty, BPCE, and Boulanger, while integrating ZestMeUp's broader "Management Tech Suite" covering the entire employee journey.
While specific pricing plans and tiers are not publicly detailed on the available sources, the focus on integration with HRIS via SFTP and its established client base among large enterprises suggest that Supermood primarily operates on a B2B model, likely offering customized enterprise-level solutions rather than self-service free or tiered plans. The recent merger indicates a growth strategy focused on international expansion and enhancing its comprehensive SaaS offering, likely with tailored pricing based on organizational size, modules utilized, and specific client needs. Any recent pricing changes would likely be part of this broader integration strategy post-merger.
Sources
Faites de l’engagement collaborateur la garantie d’une bonne satisfaction client
supermood.com
The different types of questions
help.supermood.com
The heatmap
help.supermood.com
Define analysis filters
help.supermood.com
Analyzing comments
help.supermood.com
Branding emails and the participation space
help.supermood.com
The benchmark, a comparison tool
help.supermood.com
Promote recognition through the SuperLike
help.supermood.com
The seniority grouping
help.supermood.com
Setting up the SFTP integration
help.supermood.com
Hiring & Layoffs
Supermood Hiring and Layoffs
The company's hiring patterns reflect this strategic growth and integration. In May 2026, Zest (the merged entity, as referenced on supermood.com) announced the appointment of Gaëtan Cazcarra as Chief Revenue Officer (CRO) to drive revenue strategy and support expansion, particularly within the key accounts segment [supermood.com]. Additionally, Samy Diaba was named Director of Installed Base (Head of Customer Growth and Retention) at ZestMeUp, focusing on customer retention and growth [supermood.com]. These high-level appointments suggest a robust strategy for market penetration and customer lifecycle management, critical for scaling a merged entity.
While specific layoff information is not available, the emphasis on expansion and new leadership roles points towards a hiring-oriented strategy post-merger. The company's help center details various functionalities of their platform, such as managing coworker databases, defining analysis filters, setting up Single Sign-On (SSO), and scheduling surveys, implying ongoing development and support needs [help.supermood.com/en/articles/93477-verifying-the-employee-database-before-an-import, help.supermood.com/en/articles/93479-define-analysis-filters, help.supermood.com/en/articles/93560-setting-up-single-sign-on-sso, help.supermood.com/en/articles/93491-scheduling-a-survey]. This operational depth, combined with strategic appointments, indicates a forward-looking company focused on enhancing its platform and market reach, with a clear direction towards increasing its workforce to support these ambitions rather than reducing it.
Sources
Zest et Supermood s'associent I Zest
supermood.com
Faites de l’engagement collaborateur la garantie d’une bonne satisfaction client
supermood.com
Define analysis filters
help.supermood.com
Verifying the employee database before an import
help.supermood.com
Setting up Single Sign-on (SSO)
help.supermood.com
supermood
supermood.fi
Setting up the SFTP integration
help.supermood.com
The seniority grouping
help.supermood.com
Scheduling a survey
help.supermood.com
A word from the psychologist
help.supermood.com
Leadership
Supermood Management and Leadership Team
The merger leverages the strengths of both companies.
Supermood brings its established expertise with large enterprise clients, including notable names like Fnac-Darty, BPCE, and Boulanger. This segment of their client base underscores their capability in catering to significant corporate structures. The unified platform aims to provide a fluid, transparent, and human-centered experience, utilizing AI to make talent management more agile and data-driven.
While specific board members for the post-merger entity are not detailed, the leadership team is clearly focused on leveraging the combined experience to drive international expansion. The emphasis on an "engagement à la française"—an approach rooted in listening and data—highlights a distinct strategy for talent management. In operational roles, Emilie Roze is a notable contributor to Supermood's Help Center, authoring numerous articles on various aspects of the platform, including branding, single sign-on (SSO) setup, recognition features like "SuperLike," and survey methodologies, indicating her involvement in customer support and documentation efforts [https://help.supermood.com/en/articles/93515-branding-emails-and-the-participation-space][https://help.supermood.com/en/articles/93560-setting-up-single-sign-on-sso][https://help.supermood.com/en/articles/93546-promote-recognition-through-the-superlike][https://help.supermood.com/en/collections/43828-a-word-from-the-psychologist][https://help.supermood.com/en/articles/93507-the-different-types-of-questions][https://help.supermood.com/en/articles/93559-the-confidentiality-threshold][https://help.supermood.com/en/articles/93463-step-6-analyse-the-results-of-the-1st-survey][https://help.supermood.com/en/articles/93479-define-analysis-filters].
Sources
Zest et Supermood s'associent I Zest
supermood.com
Faites de l’engagement collaborateur la garantie d’une bonne satisfaction client
supermood.com
Branding emails and the participation space
help.supermood.com
Setting up Single Sign-on (SSO)
help.supermood.com
Promote recognition through the SuperLike
help.supermood.com
A word from the psychologist
help.supermood.com
The different types of questions
help.supermood.com
The confidentiality threshold
help.supermood.com
Step 6 - Analyse the results of the 1st survey
help.supermood.com
Define analysis filters
help.supermood.com
Financials
Supermood Financial Performance, Fundraising, M&A
The merger is a pivotal step in the collective mission of Supermood and ZestMeUp to revolutionize talent management by simplifying the employee experience through management technology. The combined entity aims for ambitious international expansion. A key indicator of their financial health is that the company is already profitable, suggesting a strong foundation for future growth in the competitive HR tech landscape. This profitability positions the company favorably for sustained development and further market penetration.
The integration of Supermood's established client base and ZestMeUp's comprehensive suite creates a synergistic relationship, enhancing their offerings in areas such as employee listening, performance management, and people analytics. The emphasis on AI-driven talent management highlights their commitment to agile, intuitive, and data-powered solutions, aiming for a more fulfilling and productive work future. This strategic consolidation of resources and client portfolios strengthens their market position and potential for long-term financial performance.
Sources
Supermood
supermood.com
Faites de l’engagement collaborateur la garantie d’une bonne satisfaction client
supermood.com
Tips to analyze survey results
help.supermood.com
When are the results of a survey representative?
help.supermood.com
Analyzing comments
help.supermood.com
Branding emails and the participation space
help.supermood.com
Define analysis filters
help.supermood.com
Step 6 - Analyse the results of the 1st survey
help.supermood.com
The heatmap
help.supermood.com
Scheduling a survey
help.supermood.com
Partnerships
Supermood Partnerships, Clients and Vendors
In terms of client success and impact, Supermood works with various major companies, helping them adapt their management strategies. Notable clients include Groupe Barrière, where the HR Director, André Decoutère, highlights the tool's effectiveness in understanding and responding to employee needs to foster client satisfaction [supermood.com/fr-fr/solution/symetrie-des-attentions]. The platform offers benchmarking capabilities, allowing clients to compare their results against industry averages or companies of similar size, providing valuable insights for strategic decision-making [help.supermood.com/en/articles/93479-define-analysis-filters].
Supermood also offers robust technology integrations to streamline HR processes. The platform supports Secure File Transfer Protocol (SFTP) integration, enabling automatic extraction and transfer of employee demographic data from clients' HR Information Systems (HRIS) to Supermood, saving time and effort in data management [help.supermood.com/en/articles/93563-setting-up-the-sftp-integration]. Additionally, Supermood facilitates Single Sign-On (SSO), allowing employees to access multiple applications, including Supermood, with a single authentication through their Identity Provider, enhancing security and user experience [help.supermood.com/en/articles/93560-setting-up-single-sign-on-sso].
Sources
Faites de l’engagement collaborateur la garantie d’une bonne satisfaction client
supermood.com
Setting up the SFTP integration
help.supermood.com
Setting up Single Sign-on (SSO)
help.supermood.com
Define analysis filters
help.supermood.com
The confidentiality threshold
help.supermood.com
Branding emails and the participation space
help.supermood.com
The benchmark, a comparison tool
help.supermood.com
Verifying the employee database before an import
help.supermood.com
The heatmap
help.supermood.com
Step 6 - Analyse the results of the 1st survey
help.supermood.com
Events
Supermood Event Participations
The company also facilitates direct engagement with its clients through account managers, who provide personalized guidance on interpreting survey data and identifying future topics for exploration [https://help.supermood.com/en/articles/93463-step-6-analyse-the-results-of-the-1st-survey]. This direct support underscores Supermood's commitment to ensuring its users effectively leverage its platform for employee listening and engagement.
In a significant development, Supermood recently announced its merger with ZestMeUp, forming a new European leader in employee engagement and performance solutions. This strategic alliance aims to transform talent management through unified management tech, simplifying the employee experience and promoting collective performance. While the merger itself is a corporate event, it signifies an expanded reach and enhanced capacity for future participation in industry events and thought leadership [https://www.supermood.com/fr-fr/solution/symetrie-des-attentions].
Sources
A word from the psychologist
help.supermood.com
Faites de l’engagement collaborateur la garantie d’une bonne satisfaction client
supermood.com
Tips to analyze survey results
help.supermood.com
Step 6 - Analyse the results of the 1st survey
help.supermood.com
The different types of questions
help.supermood.com
When are the results of a survey representative?
help.supermood.com
Define analysis filters
help.supermood.com
The benchmark, a comparison tool
help.supermood.com
How to choose a rating scale
help.supermood.com
Choose the best frequency for your surveys
help.supermood.com
Frequently Asked Questions
What does Supermood's recent merger with ZestMeUp signal about its strategic direction?
Supermood's merger with ZestMeUp signals an ambitious strategic shift towards becoming a leading European entity in employee engagement and performance solutions. This move aims to expand their market reach, integrate a broader 'Management Tech Suite' covering the entire employee journey, and leverage AI for more agile, data-driven talent management, moving beyond traditional tools.
What do the recent high-level appointments at the merged Zest entity indicate about its immediate priorities?
The appointments of Gaëtan Cazcarra as CRO and Samy Diaba as Director of Installed Base for the merged Zest entity indicate a strong immediate focus on aggressive market penetration and customer lifecycle management. These roles suggest a strategy centered on driving revenue growth, acquiring key accounts, and ensuring robust customer retention and expansion following the merger.
How does Supermood's 'symmetrical attentions' approach differentiate its product offering?
Supermood's 'symmetrical attentions' approach differentiates its product by directly linking employee engagement to client satisfaction and overall business performance. This framework provides clients with tools to measure, analyze, and act on employee feedback, aiming to enhance the employee experience as a direct driver of external customer success.
What does Supermood's engagement in knowledge-sharing through its Help Center imply about its go-to-market or support strategy?
Supermood's extensive engagement in knowledge-sharing through its Help Center, frequently authored by a psychologist, implies a go-to-market and support strategy focused on thought leadership and user empowerment. This resource provides best practices and psychological insights into employee feedback, positioning Supermood as an educational partner in addition to a technology provider, and complementing direct account manager support.
Is Supermood's financial trajectory a turnaround or a warning sign post-merger?
Supermood's financial trajectory post-merger appears to be a strong foundation for growth, not a warning sign. The company is already profitable and has merged with ZestMeUp, forming an entity with over 400 clients and 3 million employees surveyed. This M&A activity is aimed at ambitious international expansion from a position of financial health.
What competitive advantages does Supermood gain from its merger with ZestMeUp in the European market?
The merger with ZestMeUp grants Supermood significant competitive advantages by creating a 'new European leader' in employee engagement and performance solutions. This includes a broadened client base, combining Supermood's large account expertise with ZestMeUp's comprehensive 'Management Tech Suite,' and an enhanced capacity for international expansion with a unified, AI-powered platform.
How does Kevin Bourgeois's continued role and emphasis on 'engagement à la française' shape Supermood's post-merger strategy?
Kevin Bourgeois's continued vital role and emphasis on 'engagement à la française' after the merger suggest a strategic focus on a distinct, data-driven, and culturally specific approach to engagement. This indicates an intention to leverage French innovation and a listening-centric methodology to compete globally, while Christophe Bergeon leads the broader merged entity as CEO.
What does Supermood's integration capabilities (SFTP, SSO) indicate about its target market and technical maturity?
Supermood's integration capabilities, such as SFTP for HRIS data transfer and Single Sign-On (SSO), indicate a strong focus on the enterprise target market and a high level of technical maturity. These features are critical for large organizations requiring secure, efficient, and streamlined HR processes, suggesting Supermood is well-equipped to handle complex corporate environments.
Considering its competitors, what is Supermood's unique selling proposition (USP) in the employee engagement market?
Supermood's unique selling proposition (USP) lies in its comprehensive, AI-driven 'Management Tech Suite' that covers the entire employee journey, combined with its 'symmetrical attentions' approach. While competitors like TINYpulse focus on continuous feedback or Perceptyx on deep analytics, Supermood, especially post-merger with ZestMeUp, aims to transform talent management through a fluid, transparent, and human-centric platform that links employee experience to client satisfaction.
What does Supermood's client base with major companies like Fnac-Darty and BPCE suggest about its product suitability and scalability?
Supermood's client base, including major companies like Fnac-Darty and BPCE, suggests its product is highly suitable and scalable for large enterprises. These historical client relationships demonstrate its capability to meet the complex demands of significant corporate structures, implying robust features, strong security, and reliable performance necessary for big organizations.
Powered by ForesightIQ · Competitive intelligence from digital exhaust