SURI Competitive Intelligence & Landscape

SURI (chatbotmaker.io), also known as Chatbot Maker, is a Brazilian technology startup based in Fortaleza, Ceará, dedicated to transforming communication between people and brands through artificial intelligence [https://www.chatbotmaker.io/quem-somos, https://www.chatbotmaker.io/ata-de-assembleia-geral-ordinaria]. Founded by Thiago and Marlos, the company started as a project and has evolved through various business models, receiving investments from KPTL [https://www.chatbotmaker.io/blog/inteligencia-artificial-chatbot-maker-recebe-aporte-da-kptl, https://www.chatbotmaker.io/blog/startup-do-ce-capta-2-5-milhoes-para-levar-chat-commerce-as-pmes]. Their mission is to provide simple and intelligent technological solutions, particularly their AI-powered customer service platform, Suri, to small and medium-sized businesses (SMBs) [https://www.chatbotmaker.io/quem-somos, https://www.chatbotmaker.io/blog/inteligencia-artificial-para-pequenas-e-medias-empresas].

The core product, Suri, is an Artificial Intelligence customer service solution designed to automate initial customer interactions 24/7 [https://chatbotmaker.io/, https://www.chatbotmaker.io/como-funciona]. It offers features like organizing conversations, unifying communication channels across platforms such as websites, Facebook, Instagram, and WhatsApp Business API, and enabling businesses to acquire more clients [https://chatbotmaker.io/, https://www.chatbotmaker.io/planos]. The platform includes over 30 ready-to-use skills to answer common customer inquiries, aiming to resolve 80% of initial demands automatically [https://chatbotmaker.io/].

Suri is designed for ease of use with a plug-and-play approach, requiring no coding or design knowledge [https://chatbotmaker.io/, https://www.chatbotmaker.io/blog/inteligencia-artificial-para-pequenas-e-medias-empresas]. For more complex issues, the system can seamlessly transfer customers to human agents, supporting multiple attendants and departments, organizing interactions into queues, and utilizing tags for contact management [https://chatbotmaker.io/]. The company also provides real-time metrics for performance analysis and offers a mobile app for on-the-go management [https://chatbotmaker.io/, https://www.chatbotmaker.io/como-funciona].

Chatbot Maker targets small and medium-sized businesses (SMBs) looking to streamline and enhance their customer service operations [https://chatbotmaker.io/, https://www.chatbotmaker.io/blog/inteligencia-artificial-para-pequenas-e-medias-empresas]. Since its founding, the company has grown significantly, increasing its client base from 130 to 550 and its team from 12 to 40 people following a new investment round in 2022 [https://www.chatbotmaker.io/blog/startup-do-ce-capta-2-5-milhoes-para-levar-chat-commerce-as-pmes]. The company's value proposition is to provide an efficient, intelligent, and user-friendly AI partner that helps businesses improve customer experience, manage interactions across various channels, and ultimately drive growth [https://chatbotmaker.io/, https://www.chatbotmaker.io/quem-somos].

SURI by Chatbot Maker offers comprehensive AI-powered customer service solutions primarily for small and medium-sized businesses, enabling 24/7 automated customer interaction across multiple channels like websites, Facebook, Instagram, and WhatsApp [chatbotmaker.io]. Their platform centralizes all customer interactions, allowing companies to manage conversations, organize contacts with tags, and monitor real-time metrics [chatbotmaker.io, chatbotmaker.io/blog/o-que-voce-precisa-saber-sobre-inteligencia-artificial, chatbotmaker.io/blog/como-organizar-o-atendimento-ao-cliente-do-seu-escritorio].

SURI provides different pricing plans, including Suri Lite and Suri Premium, although only details for Suri Lite are fully available. The Suri Lite plan costs R$ 270.00 and includes 1,000 conversations across all channels, unlimited messages, unlimited platform users, a mobile application, free activation setup, free team training, free company verification and WhatsApp homologation, unlimited API and Webhook access, and WhatsApp support during business hours [chatbotmaker.io/planos]. The website mentions plans starting from R$ 280.00 for AI automation [chatbotmaker.io/blog/dicas-para-seu-atendimento-digital].

A key feature of SURI's pricing model is that it does not charge per attendant; customers can have multiple attendants using the same tool without incurring additional costs [chatbotmaker.io/blog/como-escolher-o-melhor-chatbot-para-a-sua-empresa]. This is beneficial for businesses looking to scale their customer service without increasing operational expenses. Furthermore, SURI's AI can handle over 30 ready-to-use skills and manage up to 80% of initial customer demands, transferring to human agents when necessary [chatbotmaker.io].

Recent pricing changes indicate a shift towards personalized plans based on monthly demands for WhatsApp Business API usage. This means customers will pay only for the actual number of passive and active conversations, ensuring they don't overpay or underpay for services. These plans also include free WhatsApp Official verification, free implementation and training, and the ability to have multiple attendants on the same number without extra cost [chatbotmaker.io/blog/entenda-a-nova-precificacao-do-whatsapp-business-api]. While the WhatsApp Business application is free, utilizing the WhatsApp Business API for advanced automation requires a paid solution through an official provider like SURI by Chatbot Maker [chatbotmaker.io/blog/entenda-como-automatizar-o-whatsapp-para-vender-mais].

SURI (chatbotmaker.io) maintains a team of specialists dedicated to transforming communication between people and brands through simple and intelligent technology chatbotmaker.io/quem-somos. The company, originally known as Chatbot Maker before rebranding to SURI by Chatbot Maker, focuses on providing AI-powered customer service solutions primarily for small and medium-sized businesses chatbotmaker.io/blog/inteligencia-artificial-para-pequenas-e-medias-empresas.

The company's growth strategy is supported by significant investments. In June 2021, SURI (then Chatbot Maker) secured a R$1.5 million investment from KPTL, a prominent Venture Capital firm, with funds from Criatec 3, a BNDES-created fund chatbotmaker.io/blog/inteligencia-artificial-chatbot-maker-recebe-aporte-da-kptl. This was followed by an additional R$2.5 million investment from KPTL to expand its chat-commerce solutions to small and medium enterprises chatbotmaker.io/blog/startup-do-ce-capta-2-5-milhoes-para-levar-chat-commerce-as-pmes. These investments suggest a strategic focus on expanding its market reach and enhancing its AI capabilities.

While specific details on current job openings or recent layoffs are not explicitly provided, the company's blog features articles on professional growth and career development, indicating an internal emphasis on employee advancement chatbotmaker.io/blog. The continuous investment and the company's mission to "take you further, boost your service, and be by your side for whatever you need" imply a growth-oriented strategy that would likely involve sustained or increased hiring to support its expansion and product development. The focus on innovation and leveraging AI for customer service suggests a demand for skilled professionals in these areas.

SURI, operating as Chatbot Maker Tecnologia da Informação S.A., has successfully secured significant funding rounds. The company received an investment of R$ 1.5 million from KPTL, a prominent Brazilian Venture Capital firm, in June 2021 [source]. This initial funding was followed by a subsequent round of R$ 2.5 million from KPTL, utilizing resources from the Criatec 3 Fund, established by the National Bank for Economic and Social Development (BNDES) [source]. These investments highlight investor confidence in SURI's mission to transform customer communication for small and medium-sized enterprises (SMEs) through its artificial intelligence solutions.

While specific revenue figures or overall company valuation are not publicly detailed, the consistent funding demonstrates a positive financial trajectory and support for SURI's growth initiatives. The company offers various pricing plans, with its "Suri Premium" package listed at R$ 270.00 or R$ 290.00, indicating a revenue generation model based on subscription services for its AI-powered customer service platform [source].

There is no publicly available information regarding any mergers or acquisitions activity involving SURI (chatbotmaker.io). However, the company has undergone a rebranding, evolving from "Chatbot Maker" to "Suri by Chatbot Maker" to emphasize its core AI product, Suri, as its flagship offering [source]. The company held an Ordinary General Assembly in December 2021 to deliberate on financial statements, including the balance sheet and income statement for the fiscal year ended 2021, and to re-elect members of its board of directors, indicating standard corporate governance and financial oversight [source].

SURI, by Chatbot Maker, actively engages with its audience through various events, primarily focusing on educational webinars. The company hosted a webinar titled "Instagram para o seu negócio" (Instagram for Your Business), featuring its CEO, Thiago Amarante, and COO, Marlos Távora, who presented new possibilities for using Instagram in business strategies [source]. This webinar content was later summarized in a blog post for those who couldn't attend the live session [source].

Beyond hosting, SURI also publishes articles discussing the strategic use of chatbots in different event contexts. For example, they have explored "Por que usar chatbots em eventos de corrida?" (Why use chatbots in running events?), highlighting how chatbots can enhance participant engagement from pre-event to post-event data insights [source]. They also discuss the broader topic of "Por que usar chatbots em eventos é uma ótima estratégia" (Why using chatbots in events is a great strategy), emphasizing their role in humanizing service and accelerating responses [source].

SURI positions itself as a partner for small and medium-sized businesses, offering an AI solution for customer service that handles initial interactions, provides answers to common questions, and seamlessly transfers to human agents when needed [source]. This commitment to supporting businesses extends to its content, which often provides guidance on leveraging AI and chatbots for improved customer engagement. The company encourages prospective clients to contact their specialists for a demonstration and to clarify any questions about their AI solutions [source].

While SURI's publicly available event participations seem centered around content creation and hosting webinars, their focus remains on educating businesses about the benefits and applications of their AI-powered customer service solutions. The company's blog frequently features articles on artificial intelligence and chatbots, reinforcing its expertise in the field and providing valuable resources to its target audience [source].