SwipedOn Competitive Intelligence & Landscape

SwipedOn (swipedon.com) is a New Zealand-based company specializing in comprehensive workplace sign-in solutions, aimed at simplifying compliance and safety requirements for businesses worldwide. Headquartered in Aotearoa, New Zealand [https://www.swipedon.com/about-us], SwipedOn Limited (NZ Company No. 655878) complies with the Privacy Act 2020 (New Zealand) and other applicable laws [https://www.swipedon.com/privacy-policy]. Their mission is to provide a customizable sign-in solution that makes meeting compliance and safety needs easier [https://www.swipedon.com/about-us].

SwipedOn offers a suite of digital solutions, including Visitor Management to automate visitor sign-in processes with features like instant notifications [https://swipedon.com/], Employee Sign In for staff from any location [https://swipedon.com/], and Desk and Resource Booking for managing workplace assets such as desks, vehicles, and carparks [https://swipedon.com/]. They also provide robust features for Security and Compliance, ensuring businesses are audit-ready with detailed digital records [https://swipedon.com/], Contractor Management with custom sign-in flows [https://www.swipedon.com/compliance], and Health and Safety tools for accurate accounting of everyone on premises [https://www.swipedon.com/compliance].

The target market for SwipedOn spans a wide range of industries, including manufacturing, education, healthcare, construction, finance, and technology, among many others [https://swipedon.com/]. Their platform is designed to be flexible and scalable, catering to businesses of various sizes and budgets [https://swipedon.com/]. The company emphasizes data protection and security, recognizing it as their most important responsibility to their thousands of customers globally [https://www.swipedon.com/support/data-protection-security].

SwipedOn offers a comprehensive workplace sign-in system designed to streamline visitor management, employee sign-in, and resource booking. The platform provides digital sign-in solutions, instant notifications, and tools for security and compliance, contractor management, and health and safety. These core functionalities are available across various plans, ensuring businesses can automate their processes, maintain detailed digital records for audits, and easily account for everyone on their premises. A free trial is available for new users to experience the system.

Regarding pricing, SwipedOn has recently aligned its subscription model with Sign In App, as the two entities are coming together to create a more powerful workplace solution [https://www.swipedon.com/pricing]. Currently, the stated price is $630 USD per site per year, which is ideal for smaller businesses looking to automate their front desk requirements [https://www.swipedon.com/pricing]. While this represents a specific tier, SwipedOn offers different plan options tailored to various organizational needs, from single locations to global enterprises [https://www.swipedon.com/support/what-are-the-different-plan-options].

For larger organizations or those with unique requirements, SwipedOn provides an Enterprise plan. This custom-designed subscription offers specialized features such as the ability to manage multiple locations under one account, automatic anonymization of visitor data, and location-based settings [https://www.swipedon.com/support/what-is-the-enterprise-plan]. To further enhance their solutions, SwipedOn also offers optional AddOns, which are extra subscription-based features. These include Deliveries, Unlimited SMS notifications, and Visitor Preboarding [https://www.swipedon.com/addons]. While available for all SwipedOn plans, the Deliveries and Unlimited SMS AddOns are included as part of the Enterprise and Premium subscriptions [https://www.swipedon.com/support/swipedon-addons].

SwipedOn, a leading provider of workplace sign-in systems, exhibits consistent hiring activity, reflecting its strategic growth and continuous development in visitor and employee management solutions. The company regularly seeks talent across various departments, from software engineering to customer support and marketing. Recent hiring trends indicate a strong focus on technical roles such as Full Stack Developers, Front End Developers, and Security Engineers, as highlighted by interviews with team members like Kaan, Hamish, and Vanessa [https://www.swipedon.com/blog/quick-questions-with-kaan][https://www.swipedon.com/blog/quick-questions-with-hamish][https://www.swipedon.com/blog/quick-questions-with-matt]. This emphasis suggests a commitment to enhancing its core product offerings and platform security.

In addition to technical roles, SwipedOn also actively recruits for positions that directly engage with customers and drive business growth, including Account Executives and Customer Support personnel, as exemplified by Luke and Alex [https://www.swipedon.com/blog/quick-questions-with-luke][https://www.swipedon.com/blog/quick-questions-with-alex-customer-support]. The presence of Product Managers, like Ricky, and UX & UI Designers, such as Scott, further indicates a dedication to user experience and product innovation [https://www.swipedon.com/blog/quick-questions-with-ricky][https://www.swipedon.com/blog/quick-questions-with-scott]. The company also invests in brand and content management, with roles like Brand & Content Manager (Lou) and Product Marketing Lead (Mia), signifying an ongoing effort to strengthen its market presence and communicate its value proposition effectively [https://www.swipedon.com/blog/quick-questions-lou][https://www.swipedon.com/blog/quick-questions-with-matt].

There is no public information or reporting of recent layoffs at SwipedOn. The company's consistent recruitment across diverse functions, as evidenced by its careers page [https://www.swipedon.com/careers] and employee spotlights, signals a healthy growth trajectory and a strategic investment in both product development and customer-facing operations. This hiring pattern underscores SwipedOn's commitment to expanding its solutions for visitor management, employee sign-in, desk booking, and compliance, aiming to attract skilled talent to maintain its competitive edge in the evolving workplace technology landscape [https://www.swipedon.com/blog/how-sign-in-software-helps-with-employee-recruitment].

SwipedOn, a New Zealand-based company founded ten years ago, has demonstrated robust financial performance and strategic growth in the workplace sign-in system market. The company reported a significant 48% increase in revenue, reaching £5.06 million in fiscal year 2023, up from £3.41 million in FY2022. Its Annual Recurring Revenue (ARR) also saw a healthy 25% year-on-year growth, hitting £5.59 million. These figures indicate strong market adoption and recurring customer engagement. Furthermore, SwipedOn achieved its first full year profit in FY2023, contributing to a reduced Group Adjusted EBITDA loss of £0.77 million, a considerable improvement from the £2.38 million loss in FY2022 [https://www.swipedon.com/hubfs/Smart%20Space%20-%20assets/SMRT%20Press%20Releases/SMRT%20Final%20Results%20RNS%20-%20Final%20Version%2016%20May%202023.pdf].

Financially, SwipedOn maintains a strong gross margin of 89% on continuing operations, consistent with the previous fiscal year, underscoring its efficient operational structure. The company also experienced a 25% year-on-year increase in monthly average revenue per user (ARPU), highlighting enhanced customer value. While SwipedOn focuses on building a sustainable business that funds itself, the company has strategically joined forces with Sign In App. This collaboration aims to create a more powerful combined platform, integrating visitor management, security, and workplace operations into a single solution. This merger reflects a strategic move to enhance offerings and leverage combined strengths in a competitive market [https://swipedon.com/].

The pricing structure of SwipedOn now reflects the combined offering with Sign In App subscriptions, featuring tiered plans such as $630 USD, $1260 USD, and $1890 USD per site per year, along with a $3 USD per resource per month option. This revised pricing model is designed to cater to various organizational needs, from single-location setups to global enterprises [https://www.swipedon.com/pricing]. Despite being a high-growth company, SwipedOn emphasizes a sustainable business model that pays its own way, avoiding reliance on external investor financing. This approach allows the company to prioritize customer-centric features and team well-being over constant fundraising efforts [https://www.swipedon.com/blog/quick-questions-with-matt].

SwipedOn actively engages its audience and clients through various online events and resources. The company frequently hosts webinars to provide deeper insights into its platform and features. These sessions, often led by Customer Success specialists, offer a "backstage pass" to discover tools that enhance work-life, providing information on optimizing existing plans and exploring additional features [https://www.swipedon.com/plans-webinar]. Additionally, SwipedOn conducts webinars focused on specific functionalities like compliance, helping users understand how their workplace sign-in system meets regulatory requirements [https://www.swipedon.com/compliance-webinar].

Beyond live events, SwipedOn maintains a comprehensive Resource Center [https://www.swipedon.com/resource-center] which serves as a hub for valuable content, including articles tagged with relevant topics such as "visitors" [https://www.swipedon.com/resource-center/tag/visitors] and "resources" [https://www.swipedon.com/resource-center/tag/resources]. The company's blog is a primary source for thought leadership, offering insights into workplace culture, visitor and employee management, and various tips and tricks for maximizing the utility of SwipedOn's booking software [https://www.swipedon.com/blog/how-to-get-the-most-out-of-your-swipedon-booking-software]. This content helps users stay informed about the latest trends and best practices in the industry.

SwipedOn also provides direct engagement opportunities through demo bookings [https://www.swipedon.com/demo-form-emea] for prospective clients and dedicated success calls [https://www.swipedon.com/book-success-call] for existing customers. These personalized sessions allow for direct interaction with the SwipedOn team, ensuring users can get their questions answered and receive tailored guidance on implementing and optimizing their systems. The company's commitment to continuous education and support is evident in its diverse range of participatory events and informational resources.