Synergy SKY Competitive Intelligence & Landscape

Synergy SKY, established in 2008 by Eivind Larsen and Ståle Reitan, is a leading software development and sales company specializing in video collaboration technologies and meeting room solutions [https://www.synergysky.com/about]. With headquarters in Oslo, Norway, and Reston, Virginia, USA [https://www.synergysky.com/about], the company operates with employees across 12 countries [https://www.synergysky.com/about].

Synergy SKY's mission is to enable organizations to seamlessly connect and collaborate across diverse platforms, technologies, and video systems, offering the freedom to work with any vendor [https://www.synergysky.com/about].

The core of Synergy SKY's offerings is its CONNECT platform, an enterprise video interoperability gateway that makes video rooms universally compatible [https://synergysky.com/].

CONNECT allows SIP-based video devices, including those from Cisco and Poly, and Zoom Rooms, to join meetings across major platforms like Microsoft Teams, Zoom, Google Meet, Webex, and Apple FaceTime with a secure, one-touch experience [https://www.synergysky.com/connect]. This platform is designed to provide a consistent join experience without requiring organizations to replace their existing room systems [https://synergysky.com/].

Synergy SKY is also a Microsoft 365 Certified company, ensuring trusted security [https://synergysky.com/].

Key products and features include CONNECT GO, which offers an alternative method to join meetings and is included with the existing CONNECT license [https://www.synergysky.com/documents], and TrueView™, a proprietary invention that preserves the native meeting layout for a natural and consistent experience across various room devices [https://synergysky.com/].

TrueView™ Engage further enhances in-room participation through mobile interactions [https://synergysky.com/]. Additionally, Synergy SKY offers a Management Suite as part of CONNECT, which collects collaboration data from various vendors to provide insights into room utilization [https://www.synergysky.com/insights].

Synergy SKY targets organizations seeking to simplify their video meeting experience and maximize their existing hardware investments across different meeting platforms [https://synergysky.com/]. The company emphasizes effortless scheduling, universal content sharing, and customizable interfaces, including branding options for mobile controls and waiting screens [https://synergysky.com/]. Its solutions are integrated with all major vendors, positioning it as the only independent vendor in the market for enterprise video interoperability [https://www.synergysky.com/connect-faq].

The licensing model for Synergy SKY is designed for simplicity, offering a flat price per video conferencing system or room, with no additional or hidden costs [https://www.synergysky.com/pricing-and-how-to-buy]. This pricing structure includes both interoperability and access to the management suite platform, ensuring clear and understandable costs for customers [https://www.synergysky.com/pricing-and-how-to-buy].

Synergy SKY offers a straightforward pricing model, charging a flat price per videoconferencing system/room. This all-inclusive license covers both interoperability and access to their management suite platform, without any additional or hidden costs [https://www.synergysky.com/pricing-and-how-to-buy]. The CONNECT license specifically includes interoperability between SIP devices and platforms like Microsoft Teams, Google Meet, Zoom, and FaceTime, along with an Easy Join service (one-click) and comprehensive management and reporting tools [https://www.synergysky.com/pricing-and-how-to-buy].

While specific pricing tiers are not publicly listed, Synergy SKY operates on a meeting-room licensing model [https://www.synergysky.com/connect-faq]. For detailed pricing information, customers are advised to contact Synergy SKY directly or work through an authorized partner [https://www.synergysky.com/connect-faq]. Partners have access to a dedicated portal that includes a comprehensive, up-to-date pricelist, outlining product and service pricing, partner discounts, and commercial terms [https://www.synergysky.com/partnerportal].

A key feature of their offering is the Management Suite, which is included with the CONNECT license. This suite enhances how users join, control, and analyze video meetings in multi-vendor environments, providing comprehensive meeting room management software [https://www.synergysky.com/management-suite]. Although a free trial for the Microsoft integration is available [https://www.synergysky.com/microsoft], Synergy SKY does not explicitly advertise a free tier for its core CONNECT product; instead, it focuses on enterprise-level solutions for existing SIP video devices from brands like Cisco and Poly [https://www.synergysky.com/]. Organizations can also purchase Synergy SKY products via private offers on the Azure Marketplace, requiring a billing account ID to accept and subscribe to the offer [https://www.synergysky.com/get-started-on-the-azure-marketplace].

Synergy SKY continuously updates its CONNECT Interoperability Service with new features and enhancements, ensuring that the Management Suite component is kept up-to-date to access the latest functionalities [https://support.synergysky.com/hc/en-us/articles/16885832518300-CONNECT-Interoperability-Service]. This ongoing development reflects their commitment to providing reliable interoperability and a consistent meeting experience across major platforms [https://www.synergysky.com/].

Synergy SKY is actively expanding its international team, indicating a strategic focus on global growth and innovation within the video collaboration technology sector. The company's career page emphasizes being part of an international company that bridges cultures and ideas, contributing to innovative software solutions, and working with world-class customers globally synergysky.com/careers. This suggests a steady hiring trend aimed at attracting talent that can further develop their core product, Synergy SKY CONNECT, which offers universal compatibility for video meeting rooms across major platforms like Teams, Zoom, and Google Meet synergysky.com.

While specific recent job openings are not detailed, the company's commitment to designing and building its software from the ground up implies a continuous need for skilled professionals in software development. This aligns with their mission to enable seamless connection and collaboration across diverse platforms and video systems, providing organizations with vendor freedom synergysky.com/about. The absence of any mention of layoffs suggests a stable employment environment within Synergy SKY.

With employees in 12 countries and headquarters in Oslo and Reston, VA, Synergy SKY has been a player in the video conferencing and software industry since 2008 synergysky.com/about. Their hiring patterns signal a company strategy focused on sustained growth, product development, and expanding market reach through their patented CONNECT interoperability gateway and offerings like TrueView™ synergysky.com/become-partner. The company's emphasis on global partnerships and certified technical support also indicates a need for roles that support partner engagement and customer satisfaction worldwide synergysky.com/partners-0.

In 2019, Synergy SKY reported revenue of NOK 60 million, nearly doubling its previous year's figures, and achieved profits of NOK 11 million. This growth was significantly driven by the American video conferencing market.

In May 2020, Synergy SKY received a substantial financial boost of $6.5 million USD (approximately NOK 70 million) through a private placement. This funding round saw Swedish investor Håkan Roos become a major shareholder in the company, known internationally for his early investments in successful startups like iZettle.

Synergy SKY has not publicly disclosed any M&A activities related to acquisitions by the company. However, the company has strong historical ties to Tandberg, which was acquired by Cisco in 2010.

Synergy SKY itself was established in 2008 by former Tandberg employees Eivind Larsen and Ståle Reitan. Demonstrating a full circle, Synergy SKY became an official Cisco Solutions Plus Partner in January 2021, enhancing its market access as Cisco salespeople receive incentives for selling Synergy SKY products.

Synergy SKY actively participates in key industry events, providing demonstrations of its CONNECT and CONNECT GO solutions. The company is set to attend InfoComm 2025 [synergysky.com/infocomm_2025] and Cisco Live 2025 [synergysky.com/cisco_live_event_2025], where it will host customer and partner appreciation happy hours. These events offer attendees the chance to see how Synergy SKY enhances interoperability for Cisco and Poly devices across various meeting platforms like Teams, Zoom, and Webex.

Synergy SKY also uses its blog as a knowledge hub [synergysky.com/blog] to keep stakeholders informed about product developments, expert perspectives, and company news. This includes announcements about new partnerships, such as with Brandlive to simplify professional video for enterprise events [synergysky.com/blog/brandlive-and-synergy-sky-to-simply-professional-video-into-enterprise-events], and updates on features like joining Teams Town Hall events from any video meeting room or SIP to Zoom interoperability in Synergy SKY CONNECT.

The company frequently provides updates on its innovations and features, as highlighted in its end-of-year newsletters [synergysky.com/newsletter_dec24]. These communications detail enhancements that add value to customers by simplifying workflows, improving collaboration, and ensuring seamless interoperability.

Synergy SKY is dedicated to showcasing its commitment to making video meetings easy and universally compatible.