TELUS Competitive Intelligence & Landscape

TELUS's core products and services revolve around providing mobile and fixed services for homes and businesses, including phones, internet, and TV [https://telus.com/]. A key offering is their PureFibre Internet, which boasts lightning-fast speeds and a 5-year price lock, aiming to prevent unexpected price hikes for customers [https://telus.com/]. Beyond traditional telecom, the company also explores opportunities within other lines of business such as TELUS Health, indicating a diversification into health technology [https://www.telus.com/en/about/careers].

TELUS primarily targets Canadian consumers and businesses, connecting individuals "coast to coast to coast" with its advanced technology and human-centered solutions [https://www.telus.com/en/about/careers]. While its roots are in Canadian innovation, its impact and technological advancements are transforming communities globally [https://www.telus.com/en/about]. The company emphasizes its industry-leading customer service and superior networks as key differentiators, striving to deliver strong operational and financial performance while making a meaningful difference worldwide [https://www.telus.com/en/about/investor-relations/reports/annual-reports/2024/operations-at-a-glance].

In terms of mobility, TELUS offers unlimited cell phone plans with no contract, allowing customers to bring their own device or choose a phone for $0 upfront plus taxes. These plans offer speeds up to 8 times faster than 5G and include a 5-Year Plan Price Lock, international calling, nationwide data, talk, and text [https://www.telus.com/en/mobility/plans, https://www.telus.com/en/mobility, https://www.telus.com/]. Customers can add lines to save with the TELUS Family Discount, and there's a current offer of $15 per month for 24 months on select plans. For prepaid options, TELUS provides plans like "Nationwide Talk, Text & Data 90" and "Nationwide Talk, Text & Data 150," which include unlimited nationwide minutes, unlimited SMS and MMS, and bonus data with auto-payment options [https://www.telus.com/en/mobility/prepaid/plans]. Customers can also save an $80 connection fee when shopping Mobility online [https://www.telus.com/en/mobility/mobile-internet, https://www.telus.com/en/].

TELUS also provides TV packages, such as the "Essentials bundle," which is regularly $145/month but includes a $5/month pre-authorized payments discount and a $30/month savings for 24 months, bringing the price down to $105/month. This bundle offers up to 36 HD channels and PureFibre Internet 75/75, providing 75 Mbps download and upload speeds.

TELUS Mobility customers can save an extra $10/month on these bundles [https://www.telus.com/en/tv/optik/packages]. The company frequently features limited-time offers, such as "Love PureFibre 3 Gig Internet from $95/mo." and deals on new phones like the iPhone 16 for $10/mo. or the Galaxy S25 [https://www.telus.com/en/].

TELUS actively recruits for a wide array of roles, signaling a strategic focus on enhancing its technological capabilities and market presence [careers.telus.com].

TELUS is notably seeking skilled professionals in Technology Solutions, with positions like L3 Data Management (GCP) open in multiple Canadian cities including Toronto, Calgary, Vancouver, and Edmonton [careers.telus.com/job/Toronto-L3-Data-Management-%28GCP%29-ON/603440217/]. This emphasis on data and AI insights suggests a company strategy centered on leveraging advanced technology to drive business growth and operational excellence [careers.telus.com/job/Vancouver-Senior-Product-Manager-BC-V6B-3K9/601403417/]. The company states its Data and AI Insights team is "dedicated to making TELUS the most insights-driven company" [careers.telus.com/job/Toronto-L3-Data-Management-%28GCP%29-ON/603440217/].

Furthermore, TELUS is heavily investing in Cybersecurity, evidenced by openings like Bilingual Senior Security Architect roles in Montréal, Vancouver, Ottawa, Toronto, Calgary, and Edmonton [careers.telus.com/job/Montr%C3%A9al-Bilingual-Senior-Security-Architect-Compliance-Team-QC-H3B-1S6/602861217/]. This focus highlights the company's commitment to protecting information assets and infrastructure in a rapidly evolving digital landscape [careers.telus.com/job/Montr%C3%A9al-Bilingual-Senior-Security-Architect-Compliance-Team-QC-H3B-1S6/602861217/].

In addition to technical roles, TELUS is bolstering its Sales and Marketing teams, with positions such as Senior Product Manager for Mobility Postpaid Acquisition in Toronto, Vancouver, and Calgary [careers.telus.com/job/Toronto-Senior-Product-Manager%2C-Mobility-Postpaid-Acquisition-Teamr-ON-M5J-2V5/603482717/?gh_src=Getro+Community+job+board] and Senior Product Manager for the Small and Medium Business Team in Toronto [careers.telus.com/job/Toronto-Senior-Product-Manager-TELUS-Small-and-Medium-Business-Team-ON-M5J-2V5/601798317/]. These roles indicate a strategy to drive new customer acquisition and support crucial growth segments for the company. The constant recruitment across these specialized, full-time positions suggests a stable and growth-oriented hiring pattern, aligning with TELUS's goal to lead in creating a "friendlier future" [www.telus.com/en/about/careers].

In the full year 2025, TELUS reported impressive financial growth, with basic Earnings Per Share increasing by 9 percent and net income attributable to Common Shares rising by 12 percent. Cash from Operations remained stable at $4.9 billion over the prior year [telus.com/about/news-and-events/media-releases/telus-reports-strong-and-industry-leading-operational-and-financial-results-for-the-fourth-quarter-and-full-year-2025]. For the full year 2024, the company saw its TTech Operating Revenue increase by 1.8 percent and TTech Adjusted EBITDA grow by 5.5 percent, achieving a margin expansion of 110 basis points to 38.2 percent. Consolidated Free Cash Flow for 2024 was approximately $2.0 billion, a 12 percent increase over the previous year [telus.com/about/news-and-events/media-releases/telus-reports-robust-operational-and-financial-result-for-fourth-quarter-2024-announces-2025-financial-targets].

TELUS continues to project positive financial targets. For 2025, the company is targeting TTech Operating Revenues and Adjusted EBITDA to increase by approximately 2 to 4 percent and 3 to 5 percent, respectively. Consolidated Capital Expenditures, excluding real estate, are projected to be around $2.5 billion [telus.com/about/news-and-events/media-releases/telus-reports-robust-operational-and-financial-result-for-fourth-quarter-2024-announces-2025-financial-targets]. These forward-looking statements reinforce TELUS's commitment to growth and financial stability.

Looking at recent quarterly results, TELUS also demonstrated robust performance in the third quarter of 2025, with reported Net income and Basic Earnings Per Share both increasing by 68 percent. Cash provided by Operating Activities was up 4 percent, and Consolidated Free Cash Flow experienced strong growth of 8 percent, supporting a quarterly dividend increase to $0.4184, up 4 percent year-over-year [telus.com/about/news-and-events/media-releases/telus-reports-strong-operational-and-financial-results-for-third-quarter-2025]. The second quarter of 2025 also showed strength in its diversified portfolio, with TTech, including the TELUS health segment, achieving Operating Revenue and Adjusted EBITDA growth of 2 and 4 percent respectively [telus.com/about/news-and-events/media-releases/telus-reports-operational-and-financial-results-for-second-quarter-2025].

TELUS also holds internal strategic events like the Global Sales Leaders Summit, scheduled for January 20-22, 2026, at the Vancouver Convention Centre. This summit brings together sales leaders to establish strategic foundations for future growth, featuring keynote addresses and discussions on culture [https://salessummit.telus.com/]. The company actively engages with the investment community through investor events, including annual general meetings, quarterly financial results updates [https://www.telus.com/en/about/investor-relations/investor-events], and specific forums like the 2023 ESG Investor Forum, which took place in London, U.K., in partnership with RBC [https://www.telus.com/en/about/investor-relations/2023-investor-esg-forum].

Internationally, TELUS demonstrates its commitment to responsible technology by participating in significant global events. The company proudly joined the United Nations AI for Good Global Summit 2025 in Geneva, Switzerland, from July 8-11. At this summit, TELUS highlighted its dedication to ethical AI development, technological innovation, and inclusive AI upskilling, advocating for AI that benefits all communities [https://www.telus.com/en/about/news-and-events/media-releases/ai-that-works-for-everyone-telus-proud-to-join-un-ai-for-good-summit-2025][https://www.telus.com/en/blog/indigenous-connectivity/telus-leads-ai-ethics-innovation-un-ai-for-good-summit-2025].

Furthermore, TELUS offers on-demand webinars to provide insights into its solutions and industry trends. These include educational sessions on topics such as the advantages of switching from an on-premise PBX to a cloud phone system for business communications [https://www.solutions.telus.com/webinar-busconn-switch-pbx-cloud-phone-system-reg], and discussions on enhancing security posture with TELUS Managed Detection and Response (MDR) solutions [https://www.solutions.telus.com/on-demand-webinar-security-managed-detection-response-reg].