Thryv Competitive Intelligence & Landscape

Thryv (thryv.com) is a leading provider of AI-powered growth tools and all-in-one small business software designed to help small businesses get found online, win more customers, and drive repeat business in a single unified platform [thryv.com]. The company's mission is rooted in helping small businesses compete and succeed, a goal it has pursued for over 125 years in various forms [thryv.com/about/]. Thryv serves over 100,000 businesses globally with its comprehensive suite of marketing and sales solutions [thryv.com/about/corporate/].

Thryv's core offerings encompass a wide array of features, including CRM & sales automation, tools for improving online visibility like online listings and website builders, and reputation management and social media management to boost online presence [thryv.com]. The platform also provides capabilities for lead generation, sales pipeline management, and marketing automation, alongside integrated payment processing [thryv.com]. These solutions are often tailored to specific industries such as home services, beauty & wellness, healthcare, legal & finance, and auto services, ensuring relevance for its diverse clientele [thryv.com].

The company's value proposition centers on providing the technology, software, and local business automation tools that small business owners need to better manage their operations and client experiences [thryv.com/about/].

Thryv helps businesses get the job, manage the job, and get credit, making it an end-to-end solution for client experience and marketing [investor.thryv.com/investors/default.aspx]. The platform is continuously evolving, incorporating AI Lead Insights and automated reviews to further enhance efficiency and growth for its users [thryv.com].

Thryv (thryv.com) offers an AI-powered growth platform designed for small businesses, providing a unified solution to enhance online visibility, acquire new customers, and foster repeat business [thryv.com]. Their comprehensive suite of tools, branded as the Thryv Marketing Center and Thryv Business Center, encompasses various functionalities. Key offerings include CRM and sales automation, online listing and website builder, reputation and social media management, lead generation with sales pipeline management, AI lead insights, marketing automation, and payment processing [thryv.com/marketing-center/, thryv.com/features/small-business-software/, learn.thryv.com/hc/en-us/articles/17194164105485-What-Is-Thryv-Business-Center-Features-Benefits-and-How-to-Get-Started].

Thryv customizes its solutions across various industries, including home services, beauty & wellness, healthcare, legal & finance, pet services, and auto services, ensuring tools are tailored to specific business needs [thryv.com]. While Thryv states that pricing varies by business type and requires scheduling a demo for a custom quote [thryv.com/faqs/], some pricing information is available. For instance, a plan featuring social media management, enhanced local listings, online review management, real-time analytics, AI review response, and offline call tracking is listed at $255/month for local marketing and ads [thryv.com/pricing/].

Thryv offers different product tiers, which include "Plus" and "Professional" plans, though specific features vary between them. For example, Google Business Profile (GMB) Optimization is included in the Professional plan but not in the Plus plan for the Thryv Marketing Center [learn.thryv.com/hc/en-us/articles/40681165842189-Thryv-Products-at-a-glance-US]. Previously featured plans may have different feature sets, and users are advised to contact support for details on older plans [learn.thryv.com/hc/en-us/articles/40681165842189-Thryv-Products-at-a-glance-US]. Additionally, the Thryv Text & Voice communication suite is available to all users on Keap Pro, Max, and existing Keap Marketing Number or Keap Business Line accounts [learn.thryv.com/hc/en-us/articles/43286790306445-Simplify-Your-Communication-with-Thryv-Text-and-Voice]. Other features found across Keap Product Family (related to Thryv) include CRM, contact segmentation, and lead scoring [learn.thryv.com/hc/en-us/articles/37009400575885-Keap-Product-Family-Feature-Comparison-All-Versions]. For contractors, Thryv offers plans like "Thryv Plus" and "Thryv Pro," with higher tiers offering expanded announcements and campaigns, along with unlimited access to top features [thryv.com/plans-contractor/].

Thryv (thryv.com) demonstrates a strategic and consistent focus on attracting and retaining skilled talent, underscoring its commitment to growth and supporting small businesses. The company actively maintains career pages for both its general operations thryv.com/careers/ and specific regional hubs like the Dominican Republic thryv.com/careers-dominican-republic/, indicating an international reach in its recruitment efforts.

Thryv emphasizes creating a supportive and rewarding work environment, stating that its people are fundamental to its success and offering a comprehensive total rewards package to attract and retain employees thryv.com/about/ thryv.com/careers-2024/compensation-benefits/.

The company's hiring patterns align with its mission to empower small businesses with AI-powered growth tools, including CRM, sales automation, and online visibility solutions.

Thryv continuously seeks roles across various departments, from sales and marketing to technical positions, to support its diverse product offerings. A notable example of strategic hiring was the appointment of Tami Cannizzaro as Chief Marketing Officer in Q2 2022, a move explicitly aimed at driving SaaS subscriber growth and enhancing support for Thryv's local sales teams thryv.com/news/thryv-grows-saas-revenue-26-year-over-year-in-second-quarter-2022/. This signals a strong emphasis on expanding its market reach and customer base through strategic leadership hires.

While specific details on recent layoffs are not provided in the given sources, Thryv's content indicates a focus on growth and employee well-being, suggesting a stable employment environment. The company's blog also discusses the broader trend of small businesses struggling to find qualified candidates, highlighting Thryv's role in providing tools like partnerships with Indeed to help businesses with their hiring needs thryv.com/blog/online-hiring-tools-changing-the-recruiting-landscape/ learn.thryv.com/hc/en-us/articles/360044337652-Indeed.

Thryv also provides resources for former employees, ensuring continuity and support even after employment thryv.com/careers-2024/former-employees/. This comprehensive approach to talent management, from recruitment to post-employment resources, reinforces Thryv's commitment to its workforce and its strategic objective of sustained growth.

Thryv (thryv.com) has demonstrated significant financial growth, particularly in its Software-as-a-Service (SaaS) sector, reflecting its commitment to empowering small businesses. For the full year 2025, Thryv reported a substantial 34% year-over-year increase in SaaS revenue, reaching $119.0 million in the fourth quarter of 2025, a 14.1% year-over-year increase [https://investor.thryv.com/news/news-details/2026/Thryv-Achieves-SaaS-Revenue-Growth-of-34-in-Full-Year-2025-Shifts-Focus-to-AI-Enabled-Market-Sell-Grow-Platform-to-Empower-SMBs/default.aspx]. This growth underscores the company's successful shift towards its AI-enabled platform designed to help SMBs with marketing, selling, and growth. In the first quarter of 2026, Thryv continued to grow its SaaS revenue, achieving $116.7 million, a 5.0% increase year-over-year [https://investor.thryv.com/news/news-details/2026/Thryv-Grows-SaaS-Revenue-in-First-Quarter-2026-Exceeds-Total-Company-Revenue-and-EBITDA-Guidance/default.aspx]. However, consolidated total revenue for Q1 2026 saw a decrease of 7.5% year-over-year, totaling $167.7 million, influenced by a 27.5% decrease in Marketing Services revenue to $50.9 million [https://investor.thryv.com/news/news-details/2026/Thryv-Grows-SaaS-Revenue-in-First-Quarter-2026-Exceeds-Total-Company-Revenue-and-EBITDA-Guidance/default.aspx].

Thryv has actively engaged in capital markets to support its growth initiatives. In 2024, Thryv Holdings, Inc. announced the pricing of an upsized underwritten public offering of 5,715,000 shares of its common stock at $14.00 per share. This offering generated total gross proceeds of approximately $80.0 million before fees and expenses. Additionally, the underwriter was granted a 30-day option to purchase up to an additional 857,250 shares [https://investor.thryv.com/news/news-details/2024/Thryv-Holdings-Announces-Pricing-of-Upsized-Public-Offering-of-Common-Stock/default.aspx]. These financial maneuvers demonstrate Thryv's strategy to raise capital for continued investment in its platform and market expansion.

The company regularly provides transparency into its financial health through investor relations, offering access to annual reports dating back to 2020 and quarterly results [https://investor.thryv.com/financials/annual-reports/default.aspx]. This commitment to investor communication highlights Thryv's robust financial management and strategic planning. The consistent growth in SaaS revenue, coupled with strategic capital raising, positions Thryv as a key player in providing end-to-end client experience software and digital marketing solutions to over 200,000 local businesses [https://investor.thryv.com/investors/default.aspx].

Thryv (thryv.com) actively engages with small business owners and partners through a diverse array of events, ranging from flagship conferences to specialized webinars and local tours. A significant upcoming event is Grow 2025, a premier small business conference scheduled to feature prominent speakers like Barbara Corcoran and David Heath, focusing on frameworks for market leadership, lead conversion, and growth. This conference underscores Thryv's commitment to providing actionable insights for entrepreneurs looking to scale their businesses.

In addition to large conferences, Thryv hosts Partnerkon 2025 in Scottsdale, AZ, an event specifically designed for partners of Thryv and Keap®, another Thryv, Inc. brand. Furthermore, Thryv organizes a National Small Business Tour, bringing its expertise directly to local communities. Past tour stops have included cities like Portsmouth, NH; Pittsburgh, PA; Kimberly, WI; Omaha, NE; Kansas City, MO; San Diego, CA; and Tacoma, WA, demonstrating a direct engagement strategy with local businesses across the country.

Thryv is also at the forefront of digital marketing education, evidenced by its Marketing + AI Virtual Summit and the AI Marketing Summit, both geared towards helping small businesses leverage artificial intelligence for enhanced marketing strategies. The company maintains a comprehensive library of on-demand webinars as part of its Thryv Webinar Series: Steps to Small Business Success, covering topics from sales funnels to scaling clinics and AI's advantages for marketers. These webinars, along with product-focused sessions, offer continuous learning opportunities, such as "The Clinic Owner’s Growth Playbook" and "5 Ways AI Gives Small Business Marketers an Unfair Advantage," reinforcing Thryv's role as a resource for small business growth and digital transformation.