Toro Competitive Intelligence & Landscape

The Toro Company, established in 1914, is a global provider of innovative solutions for the outdoor environment cdn2.toro.com/en/-/media/Files/Toro/About/corporate-fact-sheet. Headquartered at 8111 Lyndale Avenue South, Bloomington, MN 55420, Toro offers products and services in turf and landscape maintenance, snow and ice management, underground utility construction, rental and specialty construction, and irrigation and outdoor lighting solutions www.toro.com/en/about, www.toro.com/en/customer-support/contact/sourcing.

Toro's core product offerings encompass a wide array of equipment for homeowners, golf courses, professional contractors, sports fields and grounds, agriculture, and rental businesses www.toro.com/en. This includes lawn mowers, golf equipment (such as greens mowers, fairway mowers, and utility vehicles), landscape equipment, irrigation systems, snow blowers, compact utility loaders, and tree care equipment. They also provide digital solutions and genuine parts for their products.

The company's target market is diverse, catering to individual homeowners seeking ease in yard clean-up, professional contractors requiring high-quality and precise equipment, and golf course professionals, sports field managers, and agricultural businesses needing robust and innovative solutions www.toro.com/en-GB.

Toro operates through a strong network of distributors, dealers, and retailers, serving customers in over 125 countries cdn2.toro.com/en/-/media/Files/Toro/About/corporate-fact-sheet.

Toro's purpose is to help its customers enrich the beauty, productivity, and sustainability of the land www.toro.com/en/brand-manager/the-toro-brand/defining-the-toro-brand. Their vision is to be the most trusted leader in solutions for the outdoor environment. This commitment is underpinned by a legacy of excellence, transparency, and high ethical standards, aiming to foster long-lasting relationships with employees, customers, and stakeholders www.toro.com/en/supplier-registration/supplier-information/about-toro.

Toro (toro.com) offers a diverse range of products across homeowner, golf, professional contractor, sports fields & grounds, agriculture, rental, and government segments, with varying pricing structures. For residential and commercial irrigation products, Toro and Irritrol released a suggested list price for 2026, effective January 19, 2026, which includes items like the 570Z spray bodies, with prices ranging from $3.45 for a 4" spray body to $13.75 for a 6" spray body with a side inlet [https://specifier.toro.com/manuals/toro-irritrol_pricelist_2025.pdf]. This reflects an increase from their 2022 prices, where a 570Z 4" spray body was $2.95 and a 6" spray body with side inlet was not explicitly listed but similar items were priced lower [https://cdn2.toro.com/en/-/media/Files/Toro/professional-contractor/Literature/TORO%20ResCom-Price%20List]. Similarly, Unique Lighting Systems, a Toro company, updated its landscape lighting product prices, with the 2025 suggested list prices for items like the APOLLO COMP 12V LED well light at $373.48, effective May 1, 2025 [https://www.specifier.toro.com/manuals/unique_pricelist_2025.pdf]. This also marks an increase from the 2024 prices, where the same well light was $362.60, effective January 15, 2024 [https://specifier.toro.com/manuals/unique_pricelist_2024.pdf].

For homeowners, Toro offers individual products like the 60V MAX* 2-Tool Combo Kit, which includes a 490 CFM Leaf Blower and a 13-inch String Trimmer with a 2.0Ah Battery, priced at $319.99 USD [https://www.toro.com/en/product/51881?bvstate=pg%3A2%2Fct%3Ar]. This kit features the Flex-Force Power System® with an interchangeable battery. Gas lawn mowers, such as the 21 in. Recycler® Self-Propel Gas Lawn Mower (Model: 21352), are also available [https://www.toro.com/en/product/21352]. While specific pricing plans for all products are not uniformly displayed, Toro does offer special financing promotions through participating independent dealers to make purchasing easier and more affordable [https://www.toro.com/en/financing/lawn-and-garden-equipment].

In terms of digital solutions, Toro provides Intelli360®, a data-driven digital toolbox designed to help professional users manage their fleet, staff, and resources more efficiently. This platform allows users to monitor equipment location, operating status, hours, and maintenance needs, as well as create work orders and schedule labor in one convenient place [https://www.toro.com/Intelli360]. While the homepage states it is "Available fr" implying a subscription or purchase, details on free vs. paid tiers and specific pricing for Intelli360® are not publicly detailed on the main product page.

Toro also emphasizes features like the MyRIDE® Suspension System and IronForged® Fabricated Deck in its riding mowers, which are value-added features integrated into the product pricing [https://cdn2.toro.com/en/-/media/Files/Toro/Homeowner/zero-turn-mowers/2026/Toro-2026-Zero-Turn-Mowers-Product-Brochure].

Toro actively focuses on workforce development and career opportunities within the turf industry, indicating a strategic investment in talent. The company highlights that the turf industry offers numerous avenues for building technical and professional skills, with Toro Company itself providing career paths [https://videoshare.toro.com/watch/wRJnb91rqTFMdSwTa9tdWZ]. This commitment is further demonstrated by their dedicated "Careers" section on toro.com [https://www.toro.com/en/search], which serves as a central hub for prospective employees.

In a significant move to address workforce needs and foster new talent, The Toro Company and the National Recreation and Park Association (NRPA) partnered in January 2024 on a "New Workforce Pathways for Youth Initiative" [https://newsroom.toro.com/en/news/2024-us/01-21-2024-nrpa-and-toro-partner-on-new-workforce-pathways-for-youth-initiative]. This initiative is bolstered by a substantial $2 million grant from the U.S. Department of Labor, aiming to connect young individuals with various career opportunities. This partnership underscores Toro's proactive approach to talent acquisition and its broader commitment to supporting community and professional growth within its sector.

While specific details on recent layoffs are not explicitly mentioned in the provided sources, Toro's ongoing emphasis on dealer networks and supplier relationships suggests a stable and growing operational framework. The company seeks to pre-qualify potential dealers, including asking about employee numbers, indicating a structured growth strategy for its sales and distribution channels [https://www.toro.com/en/become-a-dealer]. This sustained focus on expanding its network and investing in future talent through initiatives like the NRPA partnership signals a strategic intent to maintain and enhance its workforce, rather than a pattern of reductions.

Toro (toro.com) demonstrates a solid financial standing, reporting revenues of $2.6 billion as of October 31, 2018, and employing approximately 6,800 individuals worldwide in the same period [cdn2.toro.com/en/-/media/Files/Toro/About/corporate-fact-sheet]. The company is publicly traded on the New York Stock Exchange (NYSE) under the ticker symbol TTC [newsroom.toro.com/en/news/2026-us/ttc-releases-global-sustainability-impact-report-2025].

Toro offers extensive financing options to its customers, catering to homeowners, professional contractors, and even for online sales [toro.com/en/financing]. These programs make purchasing Toro products more accessible, with financing solutions available through participating independent dealers. Options include revolving charge accounts (Toro Credit Card through Synchrony) and installment loan programs (Sheffield Financial) [toro.com/en/financing/lawn-and-garden-equipment].

For professional contractors, Toro provides specialized financing, often through partners like Synchrony Bank, Western Financial, Sheffield Financial, and Roadrunner, allowing for greater buying power and helping businesses manage their capital and operating budgets [toro.com/en/financing/professional-contractor-equipment]. These flexible programs are designed to facilitate larger projects and cultivate customer bases, ultimately contributing to increased profitability for contractors [toro.com/en/financing/irrigation-contractor].

Toro also offers direct credit accounts for businesses purchasing goods or services, with specific terms for payments [manageaccounts.toro.com/sites/pub/pages/CreditAndTaxTerms.aspx].

Toro actively participates in and hosts various events, demonstrating its commitment to education, innovation, and industry engagement. The company regularly attends major trade shows, such as the Golf Industry Show, where it has historically offered program information and registration opportunities [media.toro.com/torouevents/register/events.html].

Toro also showcases its latest innovations at events like the World Of Concrete (WOC), with plans to exhibit at WOC 2026 to present a full range of equipment for concrete and construction jobsites, including compact utility loaders and electric models [toro.com/en/woc]. Additionally, Toro is a notable presence at the ARA Show, positioning itself as a key partner for rental success by providing innovative solutions [toro.com/en/ara].

Beyond large-scale exhibitions, Toro engages in specialized events such as the Sports Field Management Association (SFMA) Conference and Exhibition, where in 2025, it introduced new autonomous turf products like the Turf Pro™ 500/300 and Range Pro™ 100 [newsroom.toro.com/en/news/2025-us/01-17-25-toro-showcases-new-autonomous-turf-pro-and-range-pro-products-at-sfma-conference-2025]. The company also makes significant announcements at international events like BTME, where in 2026, it unveiled the all-electric GreensPro® e1700 and the Workman® LTX utility vehicle, highlighting advancements in turf care and utility solutions [newsroom.toro.com/en-gb/news/2026-intl/btme-1-19-2026].

Toro emphasizes education and training through various initiatives. It hosts online learning web conferences for technical service updates, with past subjects including various product discussions [media.toro.com/torouevents/register/webconf.html]. The company also conducts Factory Service Schools and offers specialized training for its NSN® Irrigation Central Control Systems, with classes taught in various areas to maximize irrigation investment [media.toro.com/torouevents/register/events.html, toro.com/en/irrigation/nsn/training]. Furthermore, Toro supports the academic community by showcasing innovations to university groups at events like the GCSAA Show, reflecting its mission to foster education and build relationships within academia [newsroom.toro.com/en/news/2026-us/toro-showcases-innovations-to-university-groups-at-gcsaa-show].

Toro also sponsors and participates in community-focused events, such as the Greater & Greener 2026 international urban parks conference, where it presents the Toro Company Urban Park Innovation Award in partnership with City Parks Alliance. This award recognizes excellence and innovation in urban park management and practices, underscoring Toro's commitment to supporting green spaces and urban development [newsroom.toro.com/en]. The company’s comprehensive approach to event participation highlights its dedication to product innovation, customer education, and industry leadership.