Ulobby Competitive Intelligence & Landscape

Ulobby (ulobby.eu) is a company dedicated to professionalizing Public Affairs management through its specialized software platform. Founded in 2016 by Anders Kopp Jensen and Bertel Torp, Ulobby aims to provide a single, integrated system for Public Affairs professionals, moving away from fragmented tools and processes.

The core offering of Ulobby is a comprehensive software platform that supports Public Affairs teams in three key areas: monitoring, stakeholder management, and reporting. The platform allows users to keep a structured overview of stakeholders, their interactions, and responsibilities, ensuring that relationships and context are not lost. It also facilitates following political developments, agendas, and signals across various sources, directly connecting them to relevant issues and stakeholders. The reporting functionality helps teams document progress, evaluate efforts, and explain outcomes effectively.

Ulobby's technology leverages applied graph theory to understand political dynamics, structuring vast amounts of information across issues, stakeholders, and political processes to create a usable, shared understanding. The company emphasizes data privacy and security, stating it as their number one priority and employing industry best practices to keep sensitive data secure and confidential. Sosun S. Breitenbach serves as the CEO, leading the company in close partnership with COO Michell Nørgaard Jensen.

Headquartered with offices in Copenhagen, Denmark, Brussels, Belgium, and Oslo, Norway, Ulobby targets Public Affairs professionals in organizations that require robust tools for managing political monitoring, stakeholder engagement, and internal reporting. Their mission is to empower these professionals to work with structure, continuity, and clarity, making their efforts visible and explainable within their organizations.

Ulobby (ulobby.eu) offers a specialized Public Affairs software platform designed to centralize and manage key aspects of public affairs work, including monitoring, stakeholder engagement, and reporting [https://www.ulobby.eu/]. The platform aims to move teams away from fragmented tools to a single, integrated solution for managing political developments, stakeholder interactions, and reporting outcomes over time [https://www.ulobby.eu/solutions]. While specific pricing figures are not disclosed on their public-facing pages, Ulobby provides different plans to accommodate various team sizes and needs.

The company offers two primary service tiers: Starter and Professional [https://www.ulobby.eu/plans]. The Starter plan is tailored for individuals or small teams who are beginning their public affairs efforts, including features like issue feeds (with email notifications) and basic stakeholder functionality [https://www.ulobby.eu/plans]. This plan supports fundamental monitoring and initial stakeholder management.

For more established teams managing a broader scope of issues and relationships, the Professional plan is available [https://www.ulobby.eu/plans]. This tier includes all features of the Starter plan, such as issue feeds and basic stakeholder functionality, and adds customizable options [https://www.ulobby.eu/plans].

Ulobby emphasizes that its plans are designed to support everything from basic monitoring to full Public Affairs oversight, recognizing that teams operate with varying sizes, scopes, and levels of maturity [https://www.ulobby.eu/plans].

Beyond these core plans, Ulobby also offers Insight reports for situations requiring deeper understanding than standard monitoring provides. These reports combine platform data with expert analysis to offer in-depth insights into political agendas, stakeholder dynamics, and an organization's position on specific issues [https://www.ulobby.eu/solutions/issue-insight]. For detailed pricing information or to explore the platform's capabilities, Ulobby encourages prospective clients to schedule a demo [https://www.ulobby.eu/demo].

Ulobby maintains a dedicated Careers section on its website, indicating an open approach to recruitment rather than specific, publicly listed job openings [ulobby.eu/about/careers]. The company encourages interested professionals to reach out if they believe their profile aligns with Ulobby's mission to build software for Public Affairs professionals [ulobby.eu/about/careers]. This suggests a proactive recruitment strategy focused on finding individuals who fit their specialized niche, rather than mass hiring for generic roles.

The absence of specific job listings on its Careers page across different language versions (English, Norwegian, Swedish, Danish) points towards a continuous, perhaps more personalized, talent acquisition model where individuals can express interest [ulobby.eu/about/careers, ulobby.eu/no/about/karriere, ulobby.eu/sv/about/careers, ulobby.eu/da/about/careers]. This approach might be due to Ulobby's focus on building highly specialized software for Public Affairs, requiring a particular skill set that might not be easily filled through conventional job postings [ulobby.eu].

Recent leadership changes, such as the appointment of Sosun S. Breitenbach as CEO effective July 1st, alongside Michell Jensen as COO, suggest a period of strategic growth and organizational strengthening rather than layoffs [ulobby.eu/blog/sosun-s-breitenbach-appointed-as-new-ceo-of-ulobby, ulobby.eu/about/management]. Breitenbach's background in SaaS, PR, and Public Affairs indicates a focus on enhancing Ulobby's platform and market presence [ulobby.eu/blog/sosun-s-breitenbach-appointed-as-new-ceo-of-ulobby]. This leadership transition implies a forward-looking strategy that could lead to future hiring as the company expands its reach and develops its AI-powered Public Affairs tool [ulobby.eu].

Ulobby operates in multiple locations, including Brussels, Copenhagen, and Oslo, providing a broad geographical scope for potential talent acquisition as the company aims to professionalize how Public Affairs is managed globally [ulobby.eu/contact, ulobby.eu/about/story]. The emphasis on a "shared system to keep track of issues, stakeholders, and engagement" and turning "day-to-day activity into a shared overview" highlights the need for a collaborative and integrated team [ulobby.eu]. This signals a strategic hiring pattern focused on building strong teams capable of contributing to their core offerings of monitoring, stakeholders, and reporting in Public Affairs [ulobby.eu, ulobby.eu/no].

Ulobby (ulobby.eu) specializes in providing a unified software platform for Public Affairs professionals, focusing on monitoring political developments, managing stakeholders, and reporting on activities. The company was established in 2016 by Anders Kopp Jensen and Bertel Torp with the goal of professionalizing Public Affairs management through structured, continuous, and clear software solutions [ulobby.eu/about/story].

While Ulobby's primary business revolves around its software offerings, including solutions for issue monitoring, stakeholder overview, reporting, and issue insights [ulobby.eu/solutions], specific details regarding its financial performance, such as revenue figures, funding rounds, valuations, or any M&A activities, are not publicly disclosed on its official website. The available information emphasizes its product and organizational structure rather than its financial health.

Ulobby is actively engaged in building its team and expanding its capabilities, indicating ongoing operational investment. The company's commitment to developing software for Public Affairs professionals is evident through its career opportunities and the continuous evolution of its platform [ulobby.eu/about/careers].

Ulobby actively engages with the Public Affairs community by hosting and participating in various events. The company regularly organizes webinars and panel discussions to share insights and foster dialogue on key industry topics. For instance, on November 17th, Ulobby hosted a panel discussion focused on "How Public Affairs can be successful as an integral part of the organisation," featuring experts from companies such as Telia Company, MAN Truck & Bus, and Danfoss [ulobby.eu/blog/how-can-public-affairs-professionals-succeed-in-their-organisation].

Beyond formal events, Ulobby offers direct engagement opportunities through product demonstrations. These demos provide a short walkthrough of their AI-powered Public Affairs platform, illustrating how teams can manage issues, stakeholder engagement, and reporting within a unified system [ulobby.eu/demo]. These sessions emphasize how the platform helps maintain context and facilitates follow-ups, making Public Affairs work more manageable and explainable [ulobby.eu/blog/stakeholder-management-in-a-digital-age].

The company also maintains an "Insights" section on its website, which features articles and resources on trends and best practices in Public Affairs, including topics like "Why organisations fail at effective stakeholder management" and "Public Affairs in Election Years" [ulobby.eu/blog]. This content serves as an ongoing knowledge-sharing initiative, demonstrating Ulobby's commitment to informing and educating professionals in the field.

Furthermore, Ulobby encourages continuous engagement by offering a newsletter that provides updates on political events from various parties, business and interest organizations, NGOs, and think tanks across different markets, including Denmark, the EU, Norway, and Sweden [ulobby.eu/newsletter]. This initiative helps subscribers stay informed about crucial political developments, reinforcing Ulobby's role as a comprehensive resource for Public Affairs professionals.