Vibe Competitive Intelligence & Landscape

Vibe's core products and services center around its AI-powered advertising platform. This includes features like audience targeting, AI optimization, measurement and reporting, and AI creatives. Vibe also offers integrations and API access. The platform allows users to target viewers across 500+ channels, engaging with audiences during their favorite shows and live events.

Vibe's target market consists of performance marketers and businesses of all sizes looking to leverage streaming TV advertising. Vibe states its mission is to enable any marketer, brand, of any size, to advertise on TV quickly and easily. They aim to help advertisers reach the largest digital audience in the US with precision and safety.

In September 2025, Vibe.co announced that it had raised $50 million in Series B funding, achieving a $410 million valuation and $100 million ARR in under 2 years. Vibe.co The Series B financing was led by Hedosophia, an early investor of Spotify, Uber and Air.

Vibe provides terms of service under Vibe Advertising Inc SAS. Vibe The company prides itself on moving and growing quickly, so advertisers can safely and precisely reach TV audiences.

Vibe emphasizes measurable results, with over 10,000 performance marketers using the platform to generate hundreds of millions in revenue.

Vibe offers a self-service platform that allows users to launch TV ad campaigns in minutes. Key features include access to over 500 channels and streaming apps, advanced audience targeting, AI-powered optimization, and comprehensive measurement and reporting. The platform's AI dynamically adjusts bids in real-time to optimize ROI [https://www.vibe.co/features/performance]. Target audiences can be defined based on demographics, interests, and intents, bringing the granularity of digital advertising to streaming TV [https://www.vibe.co/features/targeting].

Vibe's pricing is designed to be affordable for businesses of all sizes. While specific pricing tiers aren't detailed, the platform offers a TV Ad Rates Simulator where users can test different budget scenarios [https://www.vibe.co/pricing]. This simulator provides estimates for impressions, cost per view, households reached, web visits, app installs, sales, and foot traffic based on the entered budget. The platform states CPMs (Cost Per Mille) range from $15 to $35, with cost per view estimated between $0.01 and $0.04 [https://www.vibe.co/pricing].

Vibe highlights its ability to lower TV advertising costs through features such as AI-powered optimization and efficient campaign management [https://www.vibe.co/blog/tv-advertising-cost]. The platform integrates with tools like Google Analytics to measure ad spend and revenue, demonstrating ROI [https://www.vibe.co/features/performance]. The platform emphasizes ease of use and customer success, as exemplified by customer testimonials [https://www.vibe.co/p/streaming-advertising].

Overall, Vibe positions itself as an accessible and effective CTV advertising solution for businesses seeking to drive measurable outcomes. With features like AI-powered optimization, granular targeting, and a focus on affordability, Vibe aims to democratize TV advertising and make it accessible to a wider range of businesses [https://www.vibe.co].

While specific details on recent hiring trends or layoffs are not publicly available, Vibe's rapid growth and focus on innovation suggest a continuous need for talent. Their claim of helping over 10,000 performance marketers generate hundreds of millions in revenue points to a robust business model and potential for expansion [https://www.vibe.co/]. The company emphasizes a fast-paced, competitive environment, suggesting they seek individuals who can contribute to their growth trajectory [https://www.vibe.co/about].

Vibe's offerings center around providing a user-friendly platform with AI optimization, measurement, and reporting capabilities. They offer integrations and APIs to enhance the advertising process [https://www.vibe.co/]. By targeting viewers across 500+ channels, Vibe aims to maximize audience engagement during favorite shows and live events [https://www.vibe.co/].

Vibe's partner program also suggests a strategy of expanding its reach and capabilities through collaborations. This indicates potential hiring or resource allocation in areas related to partner management, platform integration, and customer support [https://www.vibe.co/legal/partner-program-agreement]. The company's stated goal of enabling any marketer, any brand, of any size to advertise on TV highlights their commitment to accessibility and scalability, influencing their hiring needs to support this vision [https://www.vibe.co/about].

Overall, while concrete hiring data remains unavailable, Vibe's focus on growth, AI-driven solutions, and platform accessibility likely shapes its hiring patterns. They appear to prioritize talent that can contribute to their mission of democratizing TV advertising and delivering measurable results for their clients [https://www.vibe.co/].

Vibe supports over 10,000 performance marketers [https://www.vibe.co/].

Vibe has experienced rapid growth since its inception. By September 2025, just two years after launch, Vibe reached $100 million in Annual Recurring Revenue (ARR), becoming one of the fastest-growing software companies [https://www.vibe.co/blog/from-1-to-100m-arr-in-2-years-vibe-co-becomes-one-of-the-fastest-growing-software]. This growth is attributed to its AI-powered platform, which optimizes ROI for advertisers [https://www.vibe.co/features/performance].

Vibe has secured significant funding to fuel its growth. In February 2024, the company raised $22.5 million in a Series A funding round led by Singular [https://www.vibe.co/blog/vibe-co-raises-22-5m-to-become-go-to-streaming-tv-ad-platform-for-smbs]. This funding was intended to expand Vibe's CTV advertising ecosystem for SMBs. Subsequently, in September 2025, Vibe raised $50 million in a Series B funding round led by Hedosophia, bringing its valuation to $410 million [https://www.vibe.co/blog/whats-new/vibe-co-raises-50m-series-b-hits-410m-valuation-100m-arr-in-under-2-years].

As of a recent estimate, Vibe.co has an annual revenue between $25.0M and $50.0M [https://vibe.co/]. The company employs 128 people and operates in 10 countries [https://vibe.co/].

Vibe's total funding amounts to $28.9 million, with the most recent being a Series A round in February 2024 [https://vibe.co/].

Vibe demonstrated its forward-thinking approach at Vibe Stream 2024, its first keynote event. The event unveiled Vibe's vision for the future of TV advertising, particularly for small and medium-sized businesses (SMBs). Key announcements included the launch of Studio, a tool enabling users to create TV-ready ads in seconds, and the Vibe AI Assistant, designed to provide data-driven insights and best practices [https://www.vibe.co/events/vibe-stream-2024].

Recognizing the importance of event marketing, Vibe offers integrations with platforms like Eventbrite and Ticketmaster [https://www.vibe.co/integrations/eventbrite] [https://www.vibe.co/integrations/ticketmaster]. These integrations allow marketers to track and measure the impact of Streaming TV campaigns on ticket sales and event attendance. By connecting Vibe with Eventbrite, users can gain full visibility from ad impression to ticket sale, optimizing their campaigns for smarter and faster results [https://www.vibe.co/blog/product-updates/vibe-co-x-eventbrite-smarter-attribution-for-live-event-marketers].

Furthering its commitment to providing comprehensive marketing solutions, Vibe integrates with various analytics and attribution platforms, including Airbridge [https://www.vibe.co/integrations/airbridge]. This integration empowers marketers with cross-platform attribution and analytics, offering insights into user journeys and campaign performance across web, mobile, and Streaming TV. These integrations highlight Vibe's dedication to helping marketers optimize their advertising efforts and achieve measurable results.