Wiztrust Competitive Intelligence & Landscape

Wiztrust (wiztrust.com) is a company that provides an integrated PR management solution, empowering communication teams to optimize public relations, engage audiences, and boost media coverage. Their all-in-one platform centralizes critical communication workflows to orchestrate consistent, trusted narratives across various stakeholders and channels. Key offerings include Newsrooms, SEO & GEO (generative engine optimization) tools, CRM, e-mailing, newswires, social media integration, and press reviews [wiztrust.com].

Founded in 2014 as Wiztopic, the company rebranded to Wiztrust in 2023 to reflect its expanded mission of helping organizations build and protect trust in their communications [wiztrust.com/wiztopic/]. A core product, Wiztrust Protect, utilizes blockchain certification to secure and verify corporate information, ensuring authenticity and preventing misinformation, and is accessible free of charge 24/7 [wiztrust.com, wiztrust.com/en/solutions/wiztrust-protect/, protect.wiztrust.com]. Another offering, Wiztrust Data, provides actionable insights to measure, strategically improve, and effectively showcase communication impact [wiztrust.com].

Wiztrust targets PR, corporate and financial communication, investor relations, social media, and employee advocacy teams across various industries [wiztrust.com/en/about-us/]. The company emphasizes supporting digital transformation and maintaining trust and consistency in corporate communications, as evidenced by long-standing client relationships [wiztrust.com]. The company's headquarters are located at 28 rue des Petites Écuries, 75010 Paris, France [wiztrust.com/en/legal-notice/].

Wiztrust is a simplified joint-stock company with a capital of €142,180.16, registered in the RCS of Paris under number 802 249 946 [wiztrust.com/en/legal-notice/]. Raphael Labbé is the Co-founder & CEO of Wiztrust, and also the founder of Wiztrust Protect [newsroom.wiztrust.com/experts/raphael-labbe.html]. The company aims to help communications departments become the primary source of information for AI assistants and search engines on key company topics [newsroom.wiztrust.com/news/wiztrust-and-getmint-announce-a-partnership-to-strengthen-the-impact-of-pr-in-the-era-of-ai-search-6c00f-7e09e.html].

Wiztrust (wiztrust.com) offers an integrated PR management solution designed to optimize public relations, engage audiences, and boost media coverage. Their all-in-one platform includes features such as Newsrooms, SEO & GEO (generative engine optimization) tools, CRM, e-mailing, newswires, social media integration, and press reviews [wiztrust.com]. The platform helps communication teams manage journalist contacts, media databases, stakeholder relationships, and outreach campaigns, streamlining workflows and monitoring communication activities with its CRM capabilities [wiztrust.com/en/solutions/manage/crm-press/].

A key offering is Wiztrust Protect, which utilizes blockchain certification to secure and verify corporate information, ensuring authenticity and preventing misinformation. This allows companies to certify corporate and financial information, providing media and investors with instant, one-click authenticity verification [wiztrust.com/en/solutions/wiztrust-protect/].

Wiztrust Protect can certify any file format and helps companies reclaim control of their communication, protect their reputation, and reduce corporate liability by combating disinformation [wiztrust.com/en/solutions/wiztrust-protect/].

Wiztrust Protect also plays a role in making newsrooms GEO-ready, as AI models prioritize trusted sources, and content with verifiable publication history, created by Wiztrust Protect, strengthens this trust [wiztrust.com/en/solutions/PR-AI-READY-GEO/].

Wiztrust Data empowers users to precisely measure, strategically improve, and effectively showcase their communication's impact with actionable insights [wiztrust.com]. It seamlessly integrates with leading media and social media monitoring providers like Talkwalker and Cision, allowing for automatic feed retrieval or manual inclusion via existing subscriptions. This tool tracks interactions between initiatives, content, and audiences in one unified platform, saving the entire history of relationships and automatically generating activity reports for continuous visibility [wiztrust.com/en/solutions/pr-analytics/].

The platform also emphasizes content distribution and visibility through various channels, including email, newswires, and social media, all managed from a single dashboard [wiztrust.com/en/solutions/distribute/].

Wiztrust newsrooms are fully customizable, meet high security standards, are SEO-optimized, and are AI visibility ready, ensuring verified corporate news is discoverable by search engines [wiztrust.com/en/solutions/newsroom/]. While specific pricing plans, tiers, free vs. paid features, and recent pricing changes are not detailed on the provided homepage content, the comprehensive suite of tools suggests a tiered or enterprise-level subscription model, reflecting its position as a PR governance solution that has evolved over more than 10 years [newsroom.wiztrust.com/news/wiztrust-the-pr-governance-solution-strengthens-its-platform-to-fight-against-disinformation-8f5ee-7e09e.html].

Wiztrust does not currently display public job openings or recent layoff information on its official website. However, the company's growth and strategic initiatives suggest a potential for future hiring. Having rebranded from Wiztopic in 2023 to better reflect its mission of building and protecting trust in communications, Wiztrust is expanding its focus beyond traditional PR management to include blockchain certification for information authenticity with Wiztrust Protect, and communication impact measurement with Wiztrust Data.

The company emphasizes connecting with experts and joining its "trusted information network," which may imply a need for skilled professionals in various communication and technology fields. The legal notice indicates Wiztrust is a simplified joint stock company with a capital of €142,180.16, registered in Paris, France, with its head office at 28 rue des Petites Écuries, 75010 Paris. The publication responsible is Jérôme Lascombe.

Wiztrust's expansion into new markets, such as its New York City office to support the global expansion of Wiztrust Protect, further suggests a growing global footprint that could necessitate hiring to support its operations and client base. The company's commitment to strengthening its platform to combat disinformation and enhance PR governance also points towards ongoing development and innovation, likely requiring specialized talent in areas like cybersecurity, data analytics, and communication technology.

Wiztrust, initially founded as Wiztopic in Paris in 2014 by Jérôme Lascombe, rebranded to Wiztrust in 2023 to reflect its expanded mission of building and protecting trust in corporate communications [wiztrust.com/wiztopic/]. The company successfully raised $4.4 million in funding, with NewAlpha Asset Management serving as the lead investor through its dedicated FinTech venture capital fund. This funding round also included participation from private investors and marked NewAlpha Asset Management's first investment in a Franco-American company [newsroom.wiztrust.com/news/wiztrust-raises-4-4-million-from-new-alpha-asset-management-and-private-investors-af6f0-7e09e.html].

Wiztrust operates as a simplified joint stock company with a capital of €142,180.16, registered in the RCS of Paris under number 802 249 946. Its head office is located in Paris, France [wiztrust.com/en/legal-notice/]. The company has established itself as a leading PR management solution in Europe, protecting an impressive €1.2 trillion market cap from disinformation, with its solutions utilized by users in 66 countries [wiztrust.com/].

Over the past decade, Wiztrust has evolved into a prominent communication governance solution, emphasizing its role in combating misinformation [newsroom.wiztrust.com/news/wiztrust-the-pr-governance-solution-strengthens-its-platform-to-fight-against-disinformation-8f5ee-7e09e.html]. The company expanded its global presence by opening a New York City office to support the international growth of Wiztrust Protect, its blockchain-based certification platform designed to prevent fake financial news and secure corporate information [newsroom.wiztrust.com/news/wiztopic-opens-new-york-office-in-expansion-of-wiztrust-verification-platform-to-combat-fake-financial-news-db88-7e09e.html]. This platform, launched in early 2019, allows companies to certify content for journalists, analysts, and investors, who can then verify its authenticity [newsroom.wiztrust.com/news/wiztopic-launches-wiztrust-to-certify-corporate-information-through-blockchain-4fd8-7e09e.html].

Wiztrust actively participates in and hosts various events, particularly webinars, to address crucial topics in corporate communication and security. They have organized a webinar on "Compliance & Security" in collaboration with Euronext Corporate Services and Wiztopic, focusing on new challenges for communication and security teams of listed companies and leveraging tools like Wiztrust Protect to cope with new constraints. This event also introduced the outcomes of their latest survey on communication team challenges and provided an overview of existing EU and local regulations affecting communication.

Another significant event hosted by Wiztrust was a webinar on "New Reputational Risks" (Nouveaux Risques Réputationnels), where they exchanged with Saper Vedere on emerging threats such as misinformation, deepfakes, and ransomware. This webinar covered new crisis scenarios and informational disruptions, with a replay available for those who missed the live session.

Wiztrust also emphasizes the integration of digital events within their platform, as seen through their strategic alliance with Wiztopic and Euronext Corporate Services. This partnership aims to digitalize events and strengthen investor relations strategies, enabling Wiztrust customers to integrate advanced webcast solutions from Euronext into their newsrooms to enhance visibility on financial markets. Their newsroom also centralizes information about press releases, news, media coverage, and events, functioning as a comprehensive hub for reliable corporate information.