Zoined

Zoined Competitive Intelligence & Landscape

zoined.com ·

Overview

Zoined Overview

Zoined is a Finland-based company, founded in 2011 by Sasa Moilanen and Karipekka Kaunisto, that specializes in providing Retail & Restaurant Analytics solutions [zoined.com/blog/retail-data-analytics-24-hours]. Its core mission is to transform raw data into actionable insights, enabling businesses to make informed decisions swiftly and efficiently [zoined.com/].

Zoined's primary product is a cloud-based plug-and-play analytics solution designed for retailers, restaurants, and wholesalers [zoined.com/blog/retail-data-analytics-24-hours]. This platform helps businesses understand their data by offering clear, decision-ready analytics, overcoming the challenge of making sense of vast amounts of information [zoined.com/blog/retail-data-analytics-24-hours]. The service emphasizes ease of use, allowing users to filter, group, and visualize key business insights instantly and from anywhere [zoined.com/product].

The company's offerings include retail analytics software, which tracks sales, optimizes product mix, and compares store performance [zoined.com/retail-analytics].

Zoined provides real-time retail dashboards that offer a comprehensive view of sales, staffing, stock, and footfall, helping businesses quickly identify issues and make timely decisions [zoined.com/retail-dashboards]. Furthermore, Zoined extends reporting capabilities for popular business systems like NetSuite and Lightspeed X-Series, integrating with over 50 business systems to create a single source of truth for data-driven decisions [zoined.com/netsuite-reporting][zoined.com/lightspeed-reporting][zoined.com/product]. The platform also features ZED, an AI-powered data analyst, allowing users to interact with their data for instant answers [zoined.com/retail-analytics].

Zoined targets hundreds of data-driven merchants, including those in retail and restaurant sectors, who seek to enhance their operational efficiency and sales performance [zoined.com/]. The company aims to provide significant cost savings and improve decision-making by offering a user-friendly and effective analytics platform, thereby saving time and increasing revenue for its clients [zoined.com/].

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Competitors

Zoined Competitors

Zoined (zoined.com) is a prominent provider of cloud-based analytics solutions specifically tailored for the retail and restaurant sectors, aiming to transform data into actionable insights for improved decision-making [https://zoined.com/]. The company focuses on offering a plug-and-play analytics platform that integrates various data sources, including sales, e-commerce, inventory, and visitor data, to help businesses optimize pricing, refine product assortments, adjust menus, and ultimately drive sales and efficiency [https://zoined.com/].

Among its direct competitors, Brizo FoodMetrics stands out, though specific differentiators in comparison to Zoined are not detailed in the provided sources [https://www.cbinsights.com/company/zoined-oy/alternatives-competitors]. Both likely aim to provide data-driven insights for businesses, particularly within the food service industry. Without more information, a direct comparison of features and pricing remains speculative, but Brizo FoodMetrics is identified as a top competitor.

Prognolite is another significant competitor to Zoined, specializing in similar analytical offerings for the retail and hospitality industries [https://www.cbinsights.com/company/zoined-oy/alternatives-competitors]. While Zoined emphasizes combining sales, e-commerce, and visitor data, Prognolite likely offers a comparable suite of tools designed to help businesses forecast and optimize operations, potentially with a focus on different data integration points or visualization styles.

5-Out offers AI restaurant forecasting software, specifically targeting the hospitality industry with tools for sales forecasting and decision-making related to labor and purchasing [https://www.cbinsights.com/company/zoined-oy/alternatives-competitors]. This positions 5-Out as a direct competitor to Zoined within the restaurant analytics space, with a key differentiator being its strong emphasis on AI-driven forecasting for operational aspects like labor and purchasing, which complements Zoined's broader retail and restaurant analytics offerings.

Indirectly, other companies like StackScan, Priorit.io, and CHAOS dashboards are listed as alternatives [https://www.ebool.com/alternatives/zoined]. These likely offer more general business intelligence or dashboarding capabilities that could be adapted for retail and restaurant use, but without the specialized, industry-specific focus that Zoined provides. This suggests Zoined holds a competitive edge in delivering tailored, out-of-the-box KPIs and insights for its target verticals, potentially offering more immediate value and a lower barrier to entry compared to more generic BI tools.

Alternatives

Zoined Alternatives

Product & Pricing

Zoined Product and Pricing Intelligence

Zoined offers Retail & Restaurant Analytics that transforms data into actionable insights for businesses [zoined.com]. The company emphasizes its ability to provide reporting layers that consolidate sales, e-commerce, and visitor data, aiming to save users significant time and money [zoined.com]. Customers like Work World and Molton Brown have reported considerable cost savings and efficiency gains, with one client noting a 16% conversion lift and 9 hours saved per store on reporting monthly [zoined.com].

While specific pricing plans and tiers are not explicitly detailed on the homepage, Zoined operates on a subscription-based pricing model [help.zoined.com/en/collections/3200231-faq]. This approach is highlighted as a significant advantage over traditional business intelligence tools that often incur high "cost per user" licensing fees, enabling deployments to a larger number of end-users [blog.zoined.com/next-generation-analytics-costs-only-1-10th-of-traditional-solutions/].

Zoined claims that its next-generation analytics solutions can cost only one-tenth of traditional alternatives, with most of the total cost of ownership (TCO) for traditional tools coming from work-related expenses rather than the software itself [blog.zoined.com/next-generation-analytics-costs-only-1-10th-of-traditional-solutions/].

Zoined provides a free demo for potential customers to explore its capabilities [zoined.com]. The platform's features include the ability to create custom metrics [help.zoined.com/en/articles/11938735-creating-custom-metrics], utilize budgets for financial tracking [help.zoined.com/en/articles/11938670-using-budgets], and perform comparison analysis [help.zoined.com/en/articles/11938632-using-comparison-analysis]. Recent improvements to the service include enhanced dashboard functionality with new multi-series charts that allow users to view trends for top products, categories, stores, or suppliers [blog.zoined.com/improved-functionality-in-dashboards-and-email-reports/]. Additionally, Zoined has extended its portal analysis reports to support the simultaneous analysis of multiple metrics, a feature available across all four analysis reports, such as the “Assortment Analysis Report” [blog.zoined.com/new-ways-to-analyse-multiple-metrics-in-one-view-in-zoined-analytics-portal/].

For developers and advanced users, Zoined offers comprehensive API documentation for its ZAPI and ZONE interfaces [help.zoined.com/en/articles/11971471-zoined-api-documentation-zapi-and-zone]. The company also maintains a "Zoined Academy" with a collection of videos covering the main features of Zoined Analytics, helping users maximize their understanding and utilization of the platform [help.zoined.com/en/collections/14415389-zoined-academy-how-to-zoined].

Hiring & Layoffs

Zoined Hiring and Layoffs

Zoined has been actively strengthening its team, particularly in areas related to customer service and technical expertise. The company's customer service team has been significantly bolstered with experienced professionals, indicating a commitment to enhancing user experience and support for their analytics solutions [blog.zoined.com/revealing-zoineds-net-promoter-score-nps-of-2021-h2/]. This focus suggests a strategic effort to maintain high customer satisfaction as their client base of retailers and restaurants grows.

Zoined, recognized as a cloud-based plug-and-play analytics solution, offers retail and restaurant analytics that transform data into actionable insights [zoined.com/]. The introduction of ZED, their new AI-Powered Data Analyst, highlights a significant investment in advanced technology and a clear direction towards leveraging artificial intelligence to help clients understand trends and make data-driven decisions [zoined.com/]. This development likely drives a demand for talent in AI, data science, and development roles.

While specific recent job openings are not explicitly detailed, the company's product offerings and client testimonials imply a consistent need for professionals in sales, customer success, data analytics, and software development. For instance, their platform helps clients like Work World avoid hiring in-house BI resources, which underscores Zoined's role in providing accessible analytics without the need for extensive internal teams [zoined.com/customers]. This positions Zoined as a valuable partner and suggests a hiring strategy focused on expanding their core service and product development teams rather than purely internal operational roles for clients.

Overall, the available information suggests that Zoined is in a growth phase, marked by strategic hiring to support its expanding customer base and the development of new, advanced features like ZED. There is no indication of layoffs; instead, the emphasis is on strengthening their team, particularly in areas critical to customer success and product innovation. This signals a positive outlook and a strategy centered on enhancing their analytics platform and deepening customer engagement.

Leadership

Zoined Management and Leadership Team

The leadership team at Zoined includes co-founder and CEO Atte Roine, who has been instrumental in securing funding rounds for the company [blog.zoined.com]. The company was founded in 2011 in Finland by Sasa Moilanen, Karipekka Kaunisto, and others [zoined.com/blog/retail-data-analytics-24-hours].

Sasa Moilanen is also recognized as an author for Zoined's FAQ section [help.zoined.com].

Key managerial roles include Styrbjörn Torbacke, who serves as Zoined's MD (Managing Director) [blog.zoined.com/author/zoined/, blog.zoined.com/insights/].

Erik Marroni Teir holds the position of Head of [zoined.com/blog/retail-data-analytics-24-hours], and Alan Phan is the Customer Success Manager at Zoined [blog.zoined.com/revealing-zoineds-net-promoter-score-nps-of-2021-h2/].

Regarding the board, Petri Hakanen, an expert in analytics and business intelligence, joined Zoined's board of directors after contributing to a funding round [blog.zoined.com/retail-analytics-provider-zoined-secures-second-round-funding/]. The company's legal entity is Zoined Oy [zoined.com].

Financials

Zoined Financial Performance, Fundraising, M&A

While specific revenue figures and valuations for Zoined are not publicly detailed, the company has successfully secured a second round of funding, indicating investor confidence in its growth and market position as a retail and restaurant analytics provider [https://blog.zoined.com/retail-analytics-provider-zoined-secures-second-round-funding/]. This funding supports its cloud-based, plug-and-play analytics solution, which aims to help businesses move from data to action quickly, offering a cost-effective alternative to traditional analytics solutions [https://zoined.com/][https://blog.zoined.com/next-generation-analytics-costs-only-1-10th-of-traditional-solutions/].

Zoined emphasizes customer satisfaction and the effectiveness of its platform, as highlighted by its biannual Net Promoter Score (NPS) surveys [https://blog.zoined.com/revealing-zoineds-net-promoter-score-nps-of-2021-h2/]. The company's commitment to delivering high-quality software and services aims to ensure clients are satisfied with their analytics solutions, which is a key indicator of sustainable financial health and growth in the SaaS industry [https://blog.zoined.com/insights/].

Through its analytics, Zoined helps clients achieve significant cost savings and revenue increases. Testimonials from clients such as Work World and Molton Brown demonstrate the tangible financial benefits, including reduced reporting time, increased sales conversion, and enhanced operational efficiency [https://zoined.com/]. These outcomes directly contribute to the financial health of its customers and, by extension, reflect the value and potential for Zoined's own financial performance.

Zoined's new AI-Powered Data Analyst, ZED, further underscores its commitment to innovation in helping businesses maximize revenue and cut waste [https://zoined.com/].

Partnerships

Zoined Partnerships, Clients and Vendors

Zoined fosters key partnerships and integrations within the retail and restaurant analytics ecosystem. The company offers a "plug and play" cloud-based analytics solution, enabling partners like Tilroy to integrate deep retail analytics into their existing POS platforms, a collaboration that has seen success with numerous shared customers [https://zoined.com/partners][https://zoined.com/case-studies-partners/tilroy]. Additionally, FDT Systems partnered with Zoined to provide analytics solutions for Electrolux Home [https://blog.zoined.com/zoined_case/fdt-systems/], and Netropolis AB collaborates with Zoined to deliver actionable insights from Pyramid ERP data, highlighting a standard integration for near real-time data updates [https://blog.zoined.com/zoined_case/netropolis-ab/].

Zoined has established a comprehensive set of technology integrations, working with over 50 systems including POS, ERP, workforce management, and visitor counting [https://zoined.com/integrations]. Notable integrations include Lightspeed, Netsuite, and RMH for reporting and analytics [https://zoined.com/integrations]. The company also provides its own APIs, ZAPI and ZONE, to facilitate further partner integrations [https://zoined.com/integrations]. Furthermore, Datalogic, a leader in Automatic Data Capture, has reinforced its Authorised ISV partner line-up by including Zoined [https://blog.zoined.com/the-authorised-isv-partner-line-up-of-datalogic-reinforced-by-zoined/].

Zoined serves a diverse client base, including major enterprises and well-known brands across retail and food services. Prominent clients include Work World, which leverages Zoined to enhance its Netsuite ERP capabilities across its over 35 retail stores [https://blog.zoined.com/zoined_case/work-world/][https://blog.zoined.com/case-studies/]. Other significant clients mentioned on the company's website and case studies include Molton Brown [https://blog.zoined.com/zoined_case/zoined-case-molton-brown/], Intersport Finland [https://blog.zoined.com/zoined_case/zoined-case-intersport/], Sodexo Norway, Didriksons, Lab9 – Apple Premium Reseller, JH Store, Stjärnurmakarna, and Princeton University Store (homepage text).

Events

Zoined Event Participations

Zoined actively participates in various events to showcase its retail and restaurant analytics solutions. The company attended the 5th Annual 2019 RMH Partner Conference in San Antonio, Texas, where they engaged in partner meetings and exhibited their offerings ["Meet Zoined at the 5th Annual 2019 RMH Partner Conference" (blog.zoined.com/author/zoined/)].

Zoined also extends its expertise through webinars. Styrbjörn Torbacke, the Managing Director of Zoined, was featured as a guest speaker in a Vertica webinar titled "Retail Analytics: does Retail Need Vertica like a Fish Needs a Bike?" This webinar highlighted the benefits of Vertica for the retail industry, a topic Zoined is well-positioned to discuss as a Vertica partner ["Retail Analytics: does Retail Need Vertica like a Fish Needs a Bike?" (blog.zoined.com/insights/)].

Beyond external conferences and webinars, Zoined offers resources to help users understand and maximize their analytics platform. This includes the "Zoined Academy," a collection of videos demonstrating the main features of Zoined Analytics ["Zoined Academy: How to Zoined" (help.zoined.com/en/collections/14415389-zoined-academy-how-to-zoined)]. These resources serve as a form of community engagement, empowering users with knowledge for daily tasks and solutions within the Zoined platform ["Using Zoined" (help.zoined.com/en/collections/14418561-using-zoined)].

Frequently Asked Questions

What is Zoined's strategic focus, given its recent investment in AI-powered features?

Zoined is strategically focused on leveraging artificial intelligence to enhance its retail and restaurant analytics solutions, as evidenced by the introduction of ZED, their new AI-Powered Data Analyst. This investment aims to help clients quickly understand trends and make data-driven decisions, complementing their existing cloud-based plug-and-play platform.

How does Zoined's customer service strategy support its growth in the analytics market?

Zoined's customer service strategy is designed to bolster user experience and support, aligning with its growth as a provider of analytics solutions. The company has significantly strengthened its customer service team with experienced professionals, indicating a commitment to maintaining high customer satisfaction amidst an expanding client base of retailers and restaurants.

What does Zoined's hiring activity indicate about its current strategic priorities?

Zoined's hiring activity suggests a growth phase, with strategic hiring focused on supporting an expanding customer base and developing advanced features like ZED, their AI-powered data analyst. There is an emphasis on strengthening teams critical to customer success and product innovation, rather than any indication of layoffs.

How does Zoined position itself financially in comparison to traditional BI tools?

Zoined positions itself as a cost-effective alternative to traditional BI tools, claiming its next-generation analytics solutions can cost one-tenth of traditional alternatives. This is attributed to its subscription-based pricing model, which avoids high 'cost per user' licensing fees and reduces the total cost of ownership primarily associated with work-related expenses of traditional solutions.

What is the significance of Petri Hakanen joining Zoined's board of directors?

The addition of Petri Hakanen, an expert in analytics and business intelligence, to Zoined's board of directors following a funding round signifies a strategic move to strengthen the company's leadership and expertise in its core domain. His experience likely contributes to the strategic direction and further development of Zoined's analytics platform.

How does Zoined's partnership with FDT Systems and Netropolis AB contribute to its market strategy?

Zoined's partnerships with FDT Systems and Netropolis AB are integral to its market strategy by expanding its reach and integration capabilities. FDT Systems collaborated with Zoined for Electrolux Home analytics, while Netropolis AB delivers insights from Pyramid ERP data, demonstrating Zoined's ability to integrate with diverse systems and cater to specific client needs through strategic alliances.

How does Zoined differentiate its retail and restaurant analytics from competitors like Brizo FoodMetrics and Prognolite?

Zoined differentiates itself by offering a broader, cloud-based plug-and-play analytics solution for both retail and restaurants, integrating various data sources including sales, e-commerce, and visitor data. While Brizo FoodMetrics specializes more narrowly in foodservice market analytics with AI and data science, and Prognolite focuses on AI planning and evaluation for hospitality, Zoined provides comprehensive operational reporting and analysis across multiple sectors.

What kind of technological flexibility does Zoined offer to its partners and advanced users?

Zoined offers significant technological flexibility through its comprehensive set of over 50 system integrations, including POS, ERP, and workforce management systems, along with providing its own APIs, ZAPI and ZONE. This allows for deep integration with partner platforms and enables advanced users to customize and extend the platform's capabilities for tailored insights.

What is the strategic purpose behind Zoined's participation in events like the RMH Partner Conference and its webinar with Vertica?

Zoined's participation in events like the RMH Partner Conference and its Vertica webinar serves to showcase its retail and restaurant analytics solutions, engage with partners, and extend its industry expertise. These activities highlight Zoined's commitment to market visibility, thought leadership, and reinforcing its position as a valuable partner in the analytics ecosystem.

What is Zoined's approach to user enablement and education for its analytics platform?

Zoined's approach to user enablement and education is multi-faceted, including the 'Zoined Academy' with instructional videos and comprehensive API documentation for ZAPI and ZONE. These resources are designed to help users understand and maximize the platform's features, empowering them with knowledge for daily tasks and advanced utilization.

How does Zoined's product strategy benefit its customers financially, beyond direct analytics insights?

Zoined's product strategy benefits customers financially by offering a cost-effective alternative to traditional BI tools, saving significant time and money. Clients like Work World and Molton Brown have reported substantial cost savings, reduced reporting time, and increased sales conversion, directly contributing to their revenue growth and operational efficiency.

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