Competitive Edge Report
See what your competitors are planning before they announce it. Weekly intelligence reports reveal strategic moves through digital exhaust they don't know they're leaving behind
Team—
Welcome to the first edition of your Weekly Intel Report!
Here are three competitive moves from this week that most teams would have missed.
Please note: This sample pulls from a subset of sources—paid subscribers get access to our entire data stack, custom source integrations tailored to your specific needs and detailed reporting.
Ramp launches dedicated public sector division
Ramp is strategically expanding into the public sector market with a dedicated sales team and compliance infrastructure, signaling a major push into government contracts that hasn't been publicly announced.
Multiple identical Sales Development Representative | Public Sector roles posted across Washington DC, NYC, and San Francisco describe these positions as "founding" roles that will be "the first SDR focused exclusively on building Ramp's presence in the Public Sector market."
This represents a significant strategic pivot for Ramp, as government contracts require specialized compliance frameworks and procurement processes that differ substantially from commercial sales, potentially creating a more recession-resistant revenue stream while challenging incumbents like Concur and US Bank in this lucrative market.
Build mobile-first payments platform separate from travel
Navan is developing a standalone mobile payments and expense management product separate from their travel platform, signaling a strategic pivot to compete directly with Brex and Ramp in the fintech space.
A recently posted Android Engineer role explicitly mentions building "a new generation of our mobile applications within the payments and expense management space" and describes it as "a brand new product" being built "from scratch" despite being within an established company.
This reveals Navan is expanding beyond its travel management roots to challenge pure-play expense management platforms like Brex and Ramp, potentially creating a more crowded competitive landscape for specialized expense management providers.
Struggle with ERP integration reliability
Navan is experiencing significant integration challenges with major ERP systems, forcing them to create a dedicated team to address customer escalations and integration failures.
An Integrations Manager job posting and ERP Specialist role reveal ongoing challenges with ERP integrations, with responsibilities including "investigate integration issues by using logs" and "explain root causes to customers."
This indicates Navan is struggling with a critical aspect of enterprise adoption—reliable data flow between their platform and customers' financial systems—creating an opportunity for competitors to emphasize their more stable ERP integrations when targeting Navan's enterprise customers.
Weeks 2-4 continue with more insights
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Strategic Moves Before They're Public
Discover product launches, market expansions, and strategic pivots 2-3 months before announcements through job posting patterns and hiring signals others overlook.
Hiring Intel
Uncover competitor team buildouts, new department formations, and key hires that reveal upcoming initiatives your competitors don't want you to know about yet.
Technology Shifts Nobody Talks About
Catch tech stack changes, new integrations, and infrastructure investments buried in API docs and support forums that telegraph product roadmap priorities months ahead.
Market Positioning Signals
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Product Development Early Warnings
Spot early signals of product development, feature releases, and customer experience improvements through support team scaling and specialized role descriptions.
Strategic Context You Can Act On
Every insight includes analysis of why it matters and how to respond - turning hidden signals into proactive strategy rather than reactive scrambling.
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Frequently Asked Questions
How does the Competitive Edge Report work?
After you submit your request, we'll review your competitor and market to ensure we can uncover meaningful insights. If approved, you'll receive weekly intelligence reports for 4 weeks revealing strategic moves, hiring patterns, technology changes, and market positioning—often 2-3 months before they become public knowledge.
Is this really free for 4 weeks?
Yes, completely free. No credit card required, no auto-renewal, no strings attached. We provide 4 weeks of competitive intelligence so you can experience the value of early-warning insights firsthand before making any commitment.
How is this different from Google Alerts or news monitoring?
Google Alerts only tells you what competitors want you to know—after they announce it. We analyze the "digital exhaust" they leave behind: job descriptions revealing new initiatives, hiring patterns showing strategic pivots, tech stack changes indicating roadmap shifts, API documentation updates, Reddit discussions, and LinkedIn activity. This uncovers strategic moves 2-3 months early, giving you time to act proactively instead of reacting after the fact.
Who is this for?
The Competitive Edge Report is designed for executives, product leaders, competitive intelligence professionals, and strategy teams who need to make proactive decisions based on what competitors are actually doing—not just what they're saying in press releases.
Can I track multiple competitors?
The free 4-week trial focuses on one primary competitor to demonstrate the depth and quality of insights we can uncover. If you need analysis on multiple competitors, we'll discuss options for continued service that can include broader competitive coverage.
What happens after 4 weeks?
If you've discovered valuable insights you wouldn't have found otherwise, we'll discuss options for continued service tailored to your needs. If not, no problem—we only want to work with teams who see tangible ROI from competitive intelligence that actually moves the needle.
What sources do you monitor?
We track the "digital exhaust" most teams ignore: job postings across all platforms, API documentation changes, tech stack implementations, Reddit discussions, LinkedIn employee activity, support team scaling patterns, integration challenges, and dozens of other signals that reveal strategic moves before official announcements. We don't just aggregate news—we uncover what's hidden in plain sight.
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